Metrics

Return on Relationship™: The New Measure of Success

Following is a guest post by Ted Rubin, Chief Social Marketing Officer at Collective Bias. You can find more of Ted’s writing at TedRubin.com. Social media is quickly becoming a way of life… and a way of business as more and more companies are realizing they need to integrate social media into their marketing strategies.  We […]

More Than Just Email – Mail.RU Feedback Loop

Earlier this week, my friend and colleague, Laura Atkins posted about the availability of a new Feedback Loop provided by Mail.ru, the largest free webmail provider in Russia. Some may ask, why get excited? It’s a Russian ISP. Russian internet properties are commonly derided and the country as a whole is often viewed as being […]

Pinterest and Five Tips For Positive Engagement

The title of this post may seem a little strange or awkward, but I assure you, it’ll make sense momentarily. If imitation is the sincerest form of flattery then I posit here that spammers and agressive marketers are the hallmark of a new web sites’ success. The specific web site I’m referring to is the […]

Digital Analytics: What Every Marketer Needs to Know

What’s the deal with digital analytics? Seems like every marketer has an opinion about how to use them (or not to use them). Are they the foundation of your digital marketing programs or an endless stream of overwhelming data? IBM’s Akin Arikan (@akinarikan) argues in this post on Multichannel Marketing Metrics that as the digital […]

Twitter Analytics in Unica NetInsight

Today Unica announced the addition of innovative social media marketing capabilities for users of our online marketing solutions. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. And one component of these capabilities is the integration of Twitter analytics into website stats. More specifically, Unica’s Solutions Pack released today enables customers […]

Facebook Application and API Analytics in Unica NetInsight

Unica announced the addition of innovative social media marketing capabilities today. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook applications. This enables marketers to gain insights on application usage and users including details from the […]

Facebook Fan Page and Tab Analytics in Unica NetInsight

One of the most exciting developments in web marketing over the past twelve months has been that the website is now considered only one of multiple components of a company’s web presence. Among the many other web presences that companies have these days is often a Facebook Fan page such as the one from Unica […]

The [Sad] Face of the New Marketer

It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg BusinessWeek Research Services. Why is it sad? The study shows just how untenable the lives of marketers […]

Social Media Metrics to Fit Your (Secret) Business Goals

Social media are challenging and humbling. The discussion of how marketers should use them is often clouded by vague recommendations, niche anecdotes, and buzzword mania. The confusion has also impacted marketing analysts. More than ever they are facing questions of what can be measured and how. But very often there is neither a clear business […]