IBM Commerce

Develop a Plug-In for IBM Watson Commerce Insights

As an Independent Software Vendor (ISV), you may know the frustration associated with building an app, only to have to wait until customers discover it. But now IBM Watson Commerce Insights enables you to seamlessly integrate your offering so merchants who use Watson Commerce Insights can view data in your platform with a single click. […]

Store-To-Trunk…with a Silver Lining

Not too long ago, I had the great privilege of meeting with a specialty retailer that had rolled out a new service offering, encountered unexpected wrinkles, adjusted to the surprises, and reaped ample rewards for their trouble. And, it continued to underscore for me just how clever retailers are — and have to be — […]

Customer Engagement and Cognitive Technology – What Marketers and Retailers Need to Know

The science behind reaching your customers on their terms isn’t always easy to master. Marketers and retailers need to have a keen understanding of where their audiences are, find unique ways to target them, and be innovative enough to create engaging and memorable experiences. All of these activities require significant time and effort – luxuries […]

You Had Me At “Goodbye”: Post-Purchase Phase Is Key

Some years ago, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute for Business Value (IBV) conducted in 2011. The respondents to that survey made it clear that of the 3 […]

NRF 2017: 5 Commerce Innovations from Retail’s Big Show

It’s always a lot to take in, and this year, NRF 2017 provided more strategic business fodder than ever. At the end of each day, I found myself trying to sort out what I’d heard and seen, processing all the commerce innovations at various stages of maturity in today’s retail landscape. This year, 33,500 attendees […]

IBM Consumer Expectations Study Insights: Yesterday’s “Good Enough” Is Today’s “Not Even Close”

As many as 10 years ago, consumers were already clear about their expectations for a seamless brand experience across all channels with retailers. [85% percent said they “expected” such a seamless experience, and ­­­­­­­­82% said they expected that experience to be consistent regardless of the number of channels involved.] Last year, we completed our IBM […]

Implementing AI and Cognitive Technologies as Part of Your Digital Strategy

Traditionally, eCommerce was only used within a retail context. Now, eCommerce applies to virtually all industries; including B2B and B2C companies. With respect to “online commerce,” engagement is all about incorporating journey mapping and real-time interactions. The new norm is “conversational commerce,” a term coined by Forrester as technology that provides guided, contextual, dialogue-based engagement. […]

Work Smarter and Faster: Watson Commerce Insights and the Insight Assistant

Have you ever dreamed of having your own personal coach to help you figure out your next move with your work? With life hurdling by us at epic speeds, I know I have wanted help from time to time to coach me in my next move. With IBM Watson Commerce Insights, the “insight assistant” can […]

Retail Merchandising Strategy: How to Create the Best One Possible

Competition in the retail industry is fierce and fast moving. To grow sales and maintain your edge, you need to make sure you have the right products available, in the right channel, at the right time, for the right price. But finding answers to key retail merchandising and marketing questions isn’t always easy―firms need a […]

Exciting Trends in Payments and Their Value to Merchants

The evolution of payments has created many opportunities for increased convenience and greater access. Omni-channel solutions can now form a coherent experience for consumers with more insight for merchants. At IBM, we are again at the forefront of creating access to these opportunities and reducing the complexity for our clients with our Store Engagement solution […]

Customer Engagement: Do It Well or Die

(Ok, I live in New Hampshire, so the blog title is an outgrowth of my DNA.) As a Gen Xer, I’ve been amazed to watch how commerce has changed over the years. When I was younger, prior to the commercial evolution from ARPANET to the Internet, I’d go to a store and hope they had […]

Millennials and Real-time Store Inventory, the “It” Moment of the Next Refresh Cycle

Never in recent memory has a demographic shift in buying power been as technologically significant as the hand off from Baby Boomers to Millennials. Millennials are now the nation’s largest living generation (75.4 million vs. 74.9 million Baby Boomers per 2016 census) and possess a purchasing power that is primed to explode. While I see […]