Evolving Email in a Cross-Channel World: Facebook and IBM UBX

We live in a world where at least 1 in 5 people standing in front of you in line is on Facebook or Instagram. Getting a hold of someone through only one channel no longer makes sense: who can’t you reach when you can email, text, call, video – insert X social platform here? Since […]

How Is Your Customer Feeling Today?

People can change their likes, dislikes and propensities daily, and sometimes more often. Will your customer choose an action movie over their usual romantic comedy today? Do they love that the bagel shop has a new strawberry cream cheese? Are they “sooo ready” for a vacation? Are they super sick of car shopping? Are they […]

Helping brands act a little less like Businesses, a little more like Friends

No matter how busy my day gets, there’s one ritual I never miss: my morning walk down to the local coffee shop. I’ve been going to the same spot for so long that I’ve really gotten to know the baristas there. It’s gotten to the point where most of the servers know my routine and […]

The Hot New Gift For Retailers And Marketers Is Big Data

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:     From Thanksgiving through Cyber Monday, online sales increased 16.5% Cyber Monday was the biggest online shopping day in history with a 20.6% increase in online sales. Mobile sales led the way, exceeding […]

Dreaming Of A Pinterest Christmas

APIs seem to be the new black. And as we get ready for the shortened holiday e-retail season here in the U.S., retailers are looking for every edge they can get to maximize the compressed shopping season. Pinterest recently jumped in to big e-commerce recipe mix by offering up its first set up API “endpoints” […]

Which Screen To Use When

ShareThis just announced some intriguing new research on the continuing and seismic shift from PC to mobile content consumption. According to their website, ShareThis monitored some 4.9 million “signals” on the desktop web and mapped those against 1.2 million signals on the mobile web. They then examined the nuances in sharing behavior between various devices […]

Building Brand Equity with Social Media

Guest post by Errol Denger, an IBM Smarter Commerce Leader. We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’  While it is highly unlikely that consumers make purchasing decisions based on the number of Twitter followers, what actually does move the needle to advance […]

More Than Just Email – Mail.RU Feedback Loop

Earlier this week, my friend and colleague, Laura Atkins posted about the availability of a new Feedback Loop provided by Mail.ru, the largest free webmail provider in Russia. Some may ask, why get excited? It’s a Russian ISP. Russian internet properties are commonly derided and the country as a whole is often viewed as being […]

Getting At Email’s True Reach – Part 1

I read an article recently that got the gears upstairs cranking a little faster than normal. The cobwebs parted and my imagination ran wild as I contemplated email but through a slightly different lens. In her article on the myth of email opens Margie Clayman (@MargieClayman) postulates that email opens are a slippery slope and […]

Using Social to grow your customer base

What is the first thing you do when you go to purchase a movie ticket, a book on Amazon, or even a coat at your favorite retailer? I know what I do, I look at the reviews. Not the marketing reviews or reviews from people in the company I am purchasing from, but the reviews […]

Engagement In A Post FTAF World

In a recent webinar highlighting IBM Enterprise Marketing Management’s Social Features and capabilities a poll was taken to ascertain how many marketers were still using Forward To A Friend (FTAF). Although the results were not ‘shocking’ the metrics did give me pause and allow me to reflect on a murky topic: engagement.

Multi vs. Cross Channel Marketing

I’ve heard the terms multi-channel and cross-channel bandied about as interchangeable concepts. Let’s get something straight—they’re not. Let’s start off with a few definitions: Multi-Channel Marketing – creating and launching campaigns (non unique) across multiple channels. E.g. sending emails that emulate a flyer in the post and backing up the message with a similar looking […]