Email Optimization

The Cyber Divide

This holiday season consumers confirmed their willingness to break away from the traditions of football and food with friends and family to shop in-store or online. With the proliferation of stores opening Thanksgiving night, consumers checked out early from holiday dinner in search of the best deals. This year, an abundance of brick and mortars extended in-store […]

The growing trend of Email and Emoticons

Marketers are on an eternal quest to enrich their email templates with eye catching and compelling content. Since the early days of email marketing, email templates have gone through a number of transitions and evolutions as the market place and technology around receiving and reading emails has matured. We’ve moved away from multi-column layouts that […]

Biopsy of an HTML Email: National Geographic

Apple’s iPhone and iPad have built a reputation for beautiful rendering of images, video and naturally, HTML emails. As marketers, our tendency is to worry about all the other email clients with their varied support for CSS and rendering foibles. However we seldom worry that the iPhone or iPad will botch an email, or break […]

11 Tips To Uncover Email’s True Reach – Part 2

In the first part of this blog I tried to introduce a concept hat I’ve borrwed from social media, specifically Klout: reach. My focus is email marketing so I wanted us to think about email in terms of the channels it crosses and the breadth of people a single email can influence, so I’ve dubbed […]

5 Design Tips That Will Lower Your Spam Scores

I’ve recently fielded a number of questions about email design. Some of them I thought were lost in time, like the formula for turning lead into gold. I know, I know, we’re all infinitely savvy digital marketers with ludicrous amounts of technical know-how, but sometimes the simple things get past us, so it never hurts […]

Biopsy of an HTML Newsletter

Just when you thought it was safe to go back into the water you run across this! Everyone has a newsletter, everyone sends a newsletter, everyone receives newsletters. However, sending a newsletter to anyone without first thoroughly testing it against your potential audience’s email clients isn’t advisable. What’s wrong with this picture? Well it looks […]

Biopsy Of An HTML Email

I feel compelled to say that I’m an avid reader of EaterSF; the recommendations have fueled numerous food adventures in and around San Francisco. That being said let me also state this is not meant to lambast or endorse the editors of this newsletter, only as a vehicle for creative analysis. As you can see […]

The New Mail.Com Webmail Client

Ahhhh, spring is here! The warmer weather (in some parts of the country) has nudged blossoms out of their buds and filled the boulevards with petals. Snow is melting, birds are chirping, the boughs of our lemon tree are heavy with fruit and another new webmail client has arrived as if by stork courtesy of […]

The New New Yahoo! Mail Beta

Yahoo! has recently begun the role out of a new beta. I say new new because it seems like yesterday that Yahoo! was rolling out a beta which today is the defacto email client in addition to Classic. Confused much? Let me break it down for you: There are 3 Yahoo! email clients to chose […]

Outlook 2010, same old same old, mostly…

After a few weeks abroad I came back to a bevy of new releases and developments. Some of them are exciting, like the EU launch of the iPad which featured a line through to the Mac store within the Louvre that rivaled the line to get into the wing containing Da Vinci’s Mona Lisa. Among […]