ecommerce

Data Sharing isn’t a Game of Telephone

When you were a kid, did you ever play the telephone game? It’s the one where several children get together and the first one whispers something to the next one, then that kid attempts to whisper the same thing in the next one’s ear, and so on, until the message travels all the way to […]

Two Tech Giants Just Changed the Customer Experience World

In the late 90’s I wasn’t worrying about contributing to my 401K. Heck, I probably didn’t even know what the term meant. For better or worse, time progressed and the word 401K comes up way too much in my social circles. The world has changed drastically since the 90’s and ecommerce is no exception. If […]

Impact of Smart Analytics on Commerce

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

Tweet Chat: Collaboration across the Enterprise—The Secret to Delivering a True Omni-channel Customer Experience

ECommerce doesn’t stop with the order. To deliver a true omni-channel customer experience that creates happy, loyal customers while increasing profit margins, organizations need to work together across departments. For companies like Performance Bicycle, collaboration has made it easier to use data effectively to ensure delivery of relevant brand experiences that drives customer engagement. So, […]

The Power of Collaboration

Most of us have seen one, perhaps when driving around town, while watching a cycling race on TV, or maybe even from the “inside” as a participant—the paceline. A key component of cycling in groups, pacelines deliver several key benefits, chiefly: efficiency, speed, and safety. Riders get “pulled” along by the aerodynamics of the group […]

Are You a Business Minimalist?

I’ve read quite a bit over the past few years on the benefits of living a minimalist lifestyle, and have applied some of what I’ve learned both personally and professionally in an attempt to manage the overabundance of information, opportunities, and opinions available today. What I’m wondering lately is, “Could a business benefit from this […]

Podcast: Trivantage Offers eComm Advice for B2B and B2C Markets

Keith Wood, Director of eCommerce for Trivantage, talks about how his company doubled the percentage of total company revenue from digital channels–and greatly improved the customer experience–with a seamless eCommerce and order management solution and a supportive business partnership. For more in-depth information and advice from Keith, be sure to catch his May 18 presentation […]

Cognitive Computing, the Masters, and Retail. What’s the Relationship?

I admit it: I’ve whiled away many a beautiful early April New England weekend watching the Masters. Some moments never fade from memory, like Jack’s come-from-behind 1986 victory with son Jackie carrying the bag, Tiger’s slow-motion chip-in on 16 from behind the green on a Sunday afternoon, and Faldo’s win over a collapsing Norman. The […]

Evolving the Retail Experience for Today’s Consumers

Consider my sister, a stay-at-home mom with three kids. Like several parents I know, she has little time to shop even though she needs to do a significant amount of it! How can retailers & suppliers make it easier for shoppers like her? Efficiency is key. My sister needs the best possible product in the […]

Virtual Reality: The Future of Retail

Imagine putting on a virtual reality (VR) head-mounted display and experiencing a shopping experience like no other. In seconds you are “transported” to SoHo in New York City and enter a luxury boutique without leaving the confines of your home or office. Welcome to the future of retail, where brands are in the early stages […]