Deliverability

Email Marketing – The Ride Is About To Get Bumpier.

A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that Reputation Was Coming And It Would Change Everything. When it did finally arrive, it did […]

Don’t be That Guy #3 – Make The Pie Higher!

It’s that time of year again, when people are going to open their wallets and spend money on Christmas presents and retailers crank up their email engines in the hopes of grabbing their piece of the pie. In the face of a struggling economy and general hard times, it is hard to avoid the temptation […]

Don’t be that guy! Falling for this one could be embarassing!

I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject line was “Domain Notification: ADMINISTRATOR – UNICA ON DEMAND This is your Final Notice of […]

Gmail, “via”, and eMessage?

We have been seeing a lot of discussion among senders about the new Gmail feature that people are referring to as “via“. This is Google’s way of notifying its users that the mail they are reading was not correctly authenticated, thus resulting in a “Sender’s Name via otherdomain.com” showing in the Gmail mailbox display. Many […]

Don’t be that guy!

The other day I got an email from a company I’d never heard of, offering me an inside look at a product that would revolutionize my inbox placement if I would just give it a try. It was different enough from the spam I usually get that I took a second glance; I don’t get […]

Interactive Marketing: A survey course in TV

My esteemed colleague Dan Ring recently wrote  a blog post entitled “A Mad Men Rant.” It’s true, you can choose any serial and link it through crafty metaphor to marketing and unless done right, you might leave your audience wanting to hurl, a la Stand By Me. I’m going to try and do a bit […]

Comcast Delivery Delays

We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported queue times from hours to days. The behavior appears to have started on Friday, May […]

Full Metal Email – Confessions of an ‘Anti-Spam Zealot’

We know that spammers are the enemies of all legitimate marketers—the fear spread by malware, fraud and spoofing have made our jobs increasingly more complicated and difficult. But if we think we have it tough then the ISPs are fighting an uphill battle where the end-game hasn’t appeared on the horizon. I’m happy to bring […]

Deliverability Stormtrooper Wanted!

The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability Stormtroopers. Suddenly I feel like the popular kid in high school, which is great as it’s making up for the […]

The Email Locker: 8 Years In The Spam Trenches | Part 2

Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, who have relied on her to give them the “straight talk” and help them help […]