Craig Hayman

Moments Matter: Straight Talk From Smarter Commerce

People often reach out to me asking for a moment of my time. Does the same thing happen to you? The request for just a “moment,” is meant to convey, I think, a general acknowledgement that time is precious and that the person asking only requires the teeniest bit of mine. But I also think […]

The Age Of The Chief Executive Customer

Delivering Compelling Engagements at Every Moment in the Brand Journey Instant gratification – that is the norm today. Whether delighting a customer in real time, reaching new markets, collaborating instantly with partners and suppliers across the world, enterprises must exceed expectations to achieve a competitive edge. And it’s not just about speed, it’s about the […]

Social Software Sweep

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than ever before. Social is fueling the emergence of a knowledge economy – and people can […]

Personalization On An Unprecedented Scale

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a leader in cloud-based capabilities that empower marketers to deliver highly personalized customer engagements. Silverpop solutions help […]

Keeping Your Customers Close While Keeping The Fraudsters Out

A major retailer recently suffered a 45 point drop in the brand perception index in one day after the news hit about a large scale data breach. The resulting drop in sales was significant but even more devastating could be the long term damage from the loss of customer trust, loyalty and established relationships. Unfortunately, […]

Grabbing The Digital Tiger By The Tail

Whenever I talk to Chief Marketing Officers (CMOs) at organizations worldwide, both large and small, I often hear them voice the same concerns. They feel under-prepared for two major technology shifts impacting most industries – the explosion of data and the proliferation of social media. In fact, many say they can barely cope with the […]

Driving The Indian Auto Industry Into The Fast Lane

One of my least favorite “chores” is taking my car for repair work. Don’t get me wrong. The dealership does a good job of trying to make the wait comfortable and productive with beverages, WiFi and other amenities. But, the fact remains that I usually have to spend a few hours waiting for the problem […]

Software As A Service Drives Competitive Advantage

Cloud computing has taken the IT landscape by the proverbial storm and Software as a Service (SaaS) is proving to be one of the driving forces behind organizational adoption. Yet contrary to popular belief, it’s more about competitive advantage than cost savings, according to a new study by the IBM Center for Applied Insight that […]

Mobile Shopping: The New Digital Concierge

I admit it. I’m not a great shopper and, frankly, I panic a little when a special occasion comes up for someone in my family. I want to find the perfect gift but I seem to have less and less time to devote to this important undertaking. Where do I start? What will make the […]

High Tea At High Speed

If you’re like me, you’ll be joining the 120 million fans of Downton Abbey, Britain’s most successful TV export, to watch the launch of Season 4 of this popular Public Broadcasting Service (PBS) series. This mini-series has captivated viewers since it first aired in 2010 and its increasing popularity has made it the highest rated […]

Holidays Are Happier For HP Hood With Smarter Commerce

The holidays are the perfect time to get together and celebrate. One of my favorite traditions is sharing a glass (or two) of eggnog with friends and family. Some people make it from scratch – a complicated process – but I prefer to buy it off the shelf at my local supermarket. In fact, one […]

Curated Commerce

The role of curator from the Latin, “curare” meaning, “to take care”, has seen the emergence of new opportunities. You can now be a “curator” of technology, commerce, content, social media, big data, clinical data, and more. In fact, what used to be a highly specialized profession within the history and art world has now become a trend […]