Real-life Challenges of a High-Tech CMO

Mile by Mile – Executing on Ambition with Agility

Most people would call a 500-mile bike ride ambitious. So what do you call a cross-country, 3500-mile bike ride? It’s not crazy; it’s charitable. In a recent episode of Above the Clutter with Pete Krainik, Jennifer Dominiquini, CMO of BBVA Compass Bank, shares how BBVA is sponsoring Pursuit, a team biking across the country to […]

The Future of Engagement: How Smart Marketers Will Win in the Years to Come

In the past five years, our focus as marketers has been on using technology to understand who is doing what – for example, this mobile ID is using our app in this way, or this IP address is not responding to this offer.  More recently I have seen a shift from who is doing what […]

Ready for the Marketing Renaissance?

Being dubbed a Renaissance man or woman is high praise, usually applied to people who demonstrate their abilities across a wide array of interests and accomplishments. While your thoughts may gravitate to the great masters of the Italian Renaissance, I’d like to focus on a few who led business model transformations that spurred the rebirth […]

Staying Ahead of the Marketing Curve at IBM Amplify 2015

It’s a great time to be a marketer. Not only do we have more communication tools then ever at our disposal, but we have more sophisticated ways to track marketing’s impact on revenue. This ability to capture virtually every customer interaction and talk about how they impacted database growth, retention and overall revenue has enabled […]

The Business Case for Personalization

The following is a guest post by Kevin Young, Vice President of Marketing at Monetate, an IBM Business Partner. A handwritten thank-you note. A skinny latté from the barista who has your usual drink committed to memory. The bookstore clerk who suggests an unexpected title to pair with the book you came in for. Retailers […]

CXO in a world of smart devices

Mobile is ubiquitous. People have smart devices with them all of the time and they are using them. Time spent on mobile apps (127 min per day) is challenging time spent on TV (168 mins per day). And people are using their devices in ways that can be turned into advantage for the enterprise — […]

“Ancora Imparo” – Becoming a Master Marketer

At age 87, the great artist Michelangelo scribed the following words into his notebook, “Ancora Imparo.” Simply translated it means, I am still learning. I find that to be fitting and comforting considering how much the art and science of my own profession, marketing, has transformed in recent years. If a great Renaissance master still […]

Perfect 10

I am often asked to participate in local CMO events around the world and I love the opportunity to meet firsthand with our clients and local teams. I recently spoke with marketing leaders in Bucharest, Romania. It was my first trip to the country and, as a former gymnast, it was a personal pilgrimage of […]

Engaging Customers In The Moments That Matter

The following is a guest post by Randy Hlavac, Lecturer Professor, Northwestern University, Medill IMC In our roles as consumers, we are more empowered than ever before. The intersection of social, mobile and cloud technologies has given rise to a hyper-connected, knowledge-driven society that’s re-defining how we create, share and act on the information available […]

Social Software Sweep

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than ever before. Social is fueling the emergence of a knowledge economy – and people can […]

Grabbing The Digital Tiger By The Tail

Whenever I talk to Chief Marketing Officers (CMOs) at organizations worldwide, both large and small, I often hear them voice the same concerns. They feel under-prepared for two major technology shifts impacting most industries – the explosion of data and the proliferation of social media. In fact, many say they can barely cope with the […]

The Secret to Better CMO/CIO Collaboration Lies In The Cloud

A flood of innovative new solutions have launched to help CMOs better connect with customers CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend more on IT than the IT department by 2017. Naturally, nearly every tech vendor on […]