Flavoring the Customer Experience Across Digital Channels

A college student who loves coffee goes to his favorite coffee shop in Rome. He is about to place his usual order when he sees that they are offering a new bean from Columbia. He orders the new coffee and loves it! As he sits down with his drink, he powers up his laptop to […]

InterConnect 2016: Insights for Insurers

At IBM InterConnect 2016, I attended several insurance-focused sessions, including co-hosting an industry luncheon and hosting an insurance industry sales progression dinner. I came away from the conference with three main observations: Driven by increasing industry disruption, insurers are approaching a tipping point to get into the cloud. Insurers are developing mobile offerings that engage […]

InterConnect 2016: A Look Forward in Digital Experience

While the IBM InterConnect 2016 conference has come to a close, there is a certain fervor and anticipation of what the future holds for many of the companies we heard from. Being a global conference, we had the benefit of hearing a panoply of perspectives from all industries and geographies, as they shared their vision […]

Change the Way You Engage

We marketers and eCommerce leaders agree that delivering exceptional customer experience across channels is a requirement to beat the competition day in and day out. Yet many practitioners feel they don’t yet have the technology and processes they need to easily deliver rewarding customer interactions, as this study reveals. As the CMO of IBM Commerce, […]

What Does Omni-channel Commerce Mean for You?

In the world of e-commerce, the term “omni-channel retail” dominates the headlines of news stories and high profile industry and trade publications on a daily basis. Much like the term “Web 2.0” from a decade ago, writers use “omni-channel” to describe a wide range of commerce services and capabilities. I recently overheard someone say that, […]

The Overwhelming Challenge of a New B2B eCommerce Site

Every day you hear of B2B companies opening new digital sites that are more personalized and offer better search capabilities. By now, we all know that there are huge advantages with these new sites compared to the old sites that just provided product information and a phone number to call. In fact, I have seen […]

Leading with Cloud: A View into What’s New from eCommerce

Today, cloud is top of mind for commerce leaders. They are finding tremendous value in the benefits of cloud to quickly, easily and securely stay competitive in today’s marketplace. With this in mind we are moving towards a quarterly feature release model to increase the speed at which our customers can gain access to new […]

5 Critical Considerations for Cloud-based E-commerce

The following is a guest post by Jerry Lewis, VP Commerce Platforms and Client Strategy at Astound Commerce. With the ever-growing list of software-as-a-service (SaaS) and cloud-based providers of e-commerce solutions, it’s becoming difficult to understand all the options, let alone differentiate among them or choose from them. A Google search for “cloud e-commerce providers” […]

Integrate With Sterling Order Management 9.4 in the Cloud

IBM Commerce Development Simplified – Spin Up an OMS 9.4 Development Environment in the Cloud Within Minutes. It seems like yesterday that we announced the availability of Sterling OMS as a pre-built template in SoftLayer, which IBM business partners can use to build integrations into OM. I’m happy to share that we’ve refreshed that template […]

Insurers: Here is why you will want to be at IBM Amplify this May

Insurers! Learn how to delightfully engage your policyholders and new prospects by joining us on May 11-13 in sunny San Diego for Amplify 2015. Did you know that 50% of consumers seeking insurance begin on a mobile device? In today’s digital world, the customer is not just always right; the customer is always on! Customer […]

Join us at Amplify 2015 to Learn About the New Science of Commerce

In the world of commerce, the pace of change is accelerating, challenging companies to meet ever-changing customer expectations and differentiate themselves in a very competitive market. So how can companies react faster, stay ahead of their competition, exceed customer expectations, and do this all without having to wait for IT? If you are a commerce […]

How to integrate cloud, mobile and analytics for insurance success!

At InterConnect 2015, I attended several insurance-focused sessions, including co-hosting an industry luncheon and co-facilitating an insurance industry round table focused on “customer-activated operations.”   I came away from the conference with three main observations: Insurers are still reticent to get in the cloud. Insurers are eager to develop mobile offerings that engage customers. Insurers […]