Turning Cognitive Marketing from Idea to Reality

I had the privilege of attending IBM Amplify 2016 as a member of the IBM Futurist community. Each time I attend an IBM conference I make it a point to focus my energy on what’s possible. This requires me to let go of today’s limitations and to think a little less about my day-to-day activities, […]

Which companies excel at real-time personalization?

We have talked a lot lately about real-time personalization, both logistically what it means to deploy an RTP solution and theoretically by showing examples of those doing it well. Add The Home Depot to that list of those companies doing it well. Dynamic personalization in retail Trish Mueller, the CMO of The Home Depot, was […]

Optimize Analytics Results by Adapting Business Processes

Everyone is beginning to recognize the power of analytics, whether it is predictive, cognitive or a combination of both. All types of businesses are looking for ways to understand customers and improve results by using large amounts of data and new tools. This is especially true in the retail industry, where companies interact with many […]

IBM Interconnect 2016: The Answers are in the Data

IBM’s InterConnect 2016 conference in Las Vegas wrapped up last week and what a conference it was. With the theme “Outthink your limits and transform your business,” you could feel the energy as you walked the halls. I had the honor of presenting the session, IBM Customer Experience Analytics: A New Way to Understand Your […]

HM Health Solutions Uses Advanced Analytics to Improve Healthcare Management

We all know how critical it is to manage our health. That management can really vary in intensity depending on our personal situations. Maybe you’re entering flu season and want to find the nearest vaccination clinic. Or maybe you’re seeking information on your child’s or elderly parent’s health. Whatever the case, it seems each passing […]

The True Gift of the Holidays for Retailers

The following is a guest by Andrea Reichenbach, Senior Director of Marketing Strategy at Acxiom If you have friends who work in retail, don’t expect to see them until the New Year. The numbers are staggering. According to the NRF’s forecast, holiday sales in 2015 are expected to represent approximately 19 percent of the retail […]

Inside IBM Series: The Power of Prediction

These days you read a lot about the power of analytics and automation, but to actually see it in action is impressive. Recently, IBM Marketing was trying to figure out how to deal with the deluge of requests for responses made annually via our web sites. With hundreds of thousands of offering pages—many of which […]

The Speed of Invention: Impact and Meaning

The following is a guest post by Joel Comm, NY Times best selling author and entrepreneur It’s just around the corner! TED@IBM kicks off on October 15, 2015. To lead up to the event, I’ll be hosting a tweetchat on October 7th with Erick Brethenoux and IBM Commerce. Erick was one of the talented speakers […]

#NewWaytoEngage Tweetchat – September 2: How to Change the Way You Engage to Close the Customer Experience Gap

Today’s always-connected consumers have higher expectations than ever before. They want brands to acknowledge, understand and respond to them in a consistent manner regardless of how or where they have engaged. For most marketers this presents challenges that are difficult to overcome, including: Capturing individual behaviors across systems and devices and creating a single customer […]

If They Can’t Find It, They Can’t Buy It: How to Combine Traditional Knowledge with Modern Technical Advances to Drive a Better Commerce Experience

The following is a guest post by Sarath Jarugula, VP Partners & Alliances at Lucidworks, an IBM Business Partner.  Search is at the heart of every ecommerce experience. Yet most ecommerce vendors fail to deliver the right user experience. Getting support for the most common types of search queries can be a challenge for even the […]

Change the Way You Engage

We marketers and eCommerce leaders agree that delivering exceptional customer experience across channels is a requirement to beat the competition day in and day out. Yet many practitioners feel they don’t yet have the technology and processes they need to easily deliver rewarding customer interactions, as this study reveals. As the CMO of IBM Commerce, […]

From Abstract to Clarity – How to Win over Your Customer’s Loyalty with Insights into Optimizing Their Experience

This is the age of the customer! And the number one reason customers leave a brand is due to poor customer experience. Being left behind is unappealing and can be costly for a brand. Most organizations acknowledge that customer experience is important and, according to Gartner, an overwhelming majority of 89% plans to compete mostly […]