Marketing

Envisioning the 10–Year Impact of Big Data and Analytics on Commerce

As the Future Project 2025 series comes to a close, we wanted to take an opportunity to reflect on the insights gathered from the brightest and most talented Futurists on what commerce will look like 10 years out. The topic on everyone’s mind was data, and how it can drive more powerful and meaningful customer […]

Futurist Q&A: Marketing Technology in 2016

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. As businesses become more digital and data-driven, marketers must embrace new technologies in order to do their jobs effectively. Tech decisions are no longer made solely by […]

Are you ready for 2025?

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. When we think about where we will be in 10 years, it’s hard to say. Some of the things we will be using haven’t even been invented […]

Podcast: Marketing Across Generations

As a millennial marketer, I sat down with a fellow Millennial, a Gen Xer and a Baby Boomer to talk marketing, ecommerce habits and the future of B2B business. What differences and similarities are uncovered? Listen to the podcast and find out!   Your browser does not support the audio element. Curious about the data […]

Improving the Omni-Channel Experience with Analytics

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

Evolving Email in a Cross-Channel World: Facebook and IBM UBX

We live in a world where at least 1 in 5 people standing in front of you in line is on Facebook or Instagram. Getting a hold of someone through only one channel no longer makes sense: who can’t you reach when you can email, text, call, video – insert X social platform here? Since […]

Father’s Day Lessons

During the day, I work as Managing Director, Marketing & Customers at Standard Life. Over the years at work and as a father, I’ve observed the intersections between the two. Something I learn in work that I take home and apply with my family or friends, or the reverse. The following is a short story […]

The Power of Collaboration

Most of us have seen one, perhaps when driving around town, while watching a cycling race on TV, or maybe even from the “inside” as a participant—the paceline. A key component of cycling in groups, pacelines deliver several key benefits, chiefly: efficiency, speed, and safety. Riders get “pulled” along by the aerodynamics of the group […]

Building a Better Customer Journey with Analytics

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. In recent years analytics have revolutionized the way companies do business and the way they interact with customers. Now, we are seeing the very nature of analytics […]

Turning Cognitive Marketing from Idea to Reality

I had the privilege of attending IBM Amplify 2016 as a member of the IBM Futurist community. Each time I attend an IBM conference I make it a point to focus my energy on what’s possible. This requires me to let go of today’s limitations and to think a little less about my day-to-day activities, […]

Evolving a 105 Year Old Brand with Cognitive Marketing

What do coffee grinders, cheese slicers and clocks have in common? They are some of the earliest products offered by IBM and, as Jon Iwata, SVP, Marketing & Communications at IBM reveals, they are tools that provide certainty in business. In the final episode of Above the Clutter with Pete Krainik, Jon shares what has […]

Connecting With Customers Through “Microdata”

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Big data and analytics allow greater visibility into and understanding of where buyers are entering the marketing funnel. With this knowledge, we can offer more personalized and […]