Moments Matter: Straight Talk From Smarter Commerce

People often reach out to me asking for a moment of my time. Does the same thing happen to you? The request for just a “moment,” is meant to convey, I think, a general acknowledgement that time is precious and that the person asking only requires the teeniest bit of mine. But I also think […]

The Age Of The Chief Executive Customer

Delivering Compelling Engagements at Every Moment in the Brand Journey Instant gratification – that is the norm today. Whether delighting a customer in real time, reaching new markets, collaborating instantly with partners and suppliers across the world, enterprises must exceed expectations to achieve a competitive edge. And it’s not just about speed, it’s about the […]

Social Software Sweep

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than ever before. Social is fueling the emergence of a knowledge economy – and people can […]

Personalization On An Unprecedented Scale

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a leader in cloud-based capabilities that empower marketers to deliver highly personalized customer engagements. Silverpop solutions help […]

Keeping Your Customers Close While Keeping The Fraudsters Out

A major retailer recently suffered a 45 point drop in the brand perception index in one day after the news hit about a large scale data breach. The resulting drop in sales was significant but even more devastating could be the long term damage from the loss of customer trust, loyalty and established relationships. Unfortunately, […]

Grabbing The Digital Tiger By The Tail

Whenever I talk to Chief Marketing Officers (CMOs) at organizations worldwide, both large and small, I often hear them voice the same concerns. They feel under-prepared for two major technology shifts impacting most industries – the explosion of data and the proliferation of social media. In fact, many say they can barely cope with the […]

Driving The Indian Auto Industry Into The Fast Lane

One of my least favorite “chores” is taking my car for repair work. Don’t get me wrong. The dealership does a good job of trying to make the wait comfortable and productive with beverages, WiFi and other amenities. But, the fact remains that I usually have to spend a few hours waiting for the problem […]

Connecting To Energize Your Life’s Work

No matter what kind of work you do, it should energize you and fill you with a sense of pride and accomplishment. That’s why we chose Energizing Life’s Work as the theme for Connect 2014 – being held this week in Orlando. At its core, Energizing Life’s Work is about people – people as employees, as consumers, […]

Software As A Service Drives Competitive Advantage

Cloud computing has taken the IT landscape by the proverbial storm and Software as a Service (SaaS) is proving to be one of the driving forces behind organizational adoption. Yet contrary to popular belief, it’s more about competitive advantage than cost savings, according to a new study by the IBM Center for Applied Insight that […]

Mobile Shopping: The New Digital Concierge

I admit it. I’m not a great shopper and, frankly, I panic a little when a special occasion comes up for someone in my family. I want to find the perfect gift but I seem to have less and less time to devote to this important undertaking. Where do I start? What will make the […]