Mobile Marketing for Truly Customer-Centric Marketing

We all know how crucial mobile marketing is to today’s retailers. IBM’s Global CMO Study, as well as numerous analyst reports, have found that 79% of marketers run their mobile marketing in silos, discretely, and on an ad-hoc basis, rather than through integrated campaigns. Almost all marketers understand by now that mobile is a critical new challenge, but where to start? How do they measure both the reach of their mobile marketing and their return on investment? And most vitally, how do they fix poorly integrated campaigns and take advantage of both the new customer data – and new opportunities – that the rise of mobile devices present?

On Wednesday, February 13th, IBM will host a discussion on this topic with a couple of leading voices in the field of mobile marketing. Petco’s Rey Abelardo, Forrester Research’s Jennifer Wise, and I will discuss how marketers must optimize the full range of customer experiences that “mobile” really offers: not just mobile web and apps, but email, SMS, location-based marketing, social media and more. They will explain how mobile marketing is the keystone in delivering consistent, real-time, omnichannel customer engagement that not only enhances the customer experience, but returns strong benefits to the business. To join us at 1 p.m. ET on February 13, register here.

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