Pam Moore, CEO, Marketing Nutz, continues the #GetRealChat conversation with Charlie Cole, Vice President, E-Commerce, Schiff Nutrition, and Ian Lurie, CEO, Portent, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.[tubepress video=”y7uMkb-pLvw”]
Watch the debate regarding data measurement and analytics in the social space. There’s so much data out there. So, how do you make sense of and prioritize that data to derive value and make the right decisions?