Marketing in a digital age

David Cooperstein, VP & Practice Leader, CMO and Marketing Leadership, Forrester Research talks with IBM’s Scott Laningham and Todd Watson about reimagining marketing in the age of the empowered consumer and the challenges and opportunities of Chief Marketing Officers and the teams they lead.

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Commerce zone launched on developerWorks

I am pleased to see the launch of the Commerce zone on developerWorks for B2B & Commerce products and solutions. IBM developerWorks is the industry-leading and award-winning technical resource and professional network for the developer community. Four million developers, IT professionals, and students in 195 countries use developerWorks each month to learn about advances in […]

Optimizing for The Future

As Joe has mentioned, we are very proud of our results in “The Forrester Wave™ Web Analytics, Q3 2009,” which just came out on July 23, 2009. One of the areas where we ranked exceptionally well was in our strategy, so I thought I’d take this opportunity to lay out a little of the thinking […]

Mobile Device Retail Traffic to More Than Double This November Holiday Season, Reports IBM

ARMONK, N.Y. – 04 Nov 2011: During this year’s November holiday season an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device, according to cloud analytics-based findings by IBM (NYSE: IBM). (Photo: ) (Photo: ) Based on data from […]