Articles

Friday Interview Series with Susan Confort

Todd “Turbo” Watson (blogger and tech evangelist) talks with Susan Confort, VP, Global Industry Solutions & Marketing, STG, during the Smarter Commerce Global Summit 2012 in Orlando.

“In the IBM Systems and Technology Group, we connect the dots between the value that our systems deliver, to the results that business leaders need to drive…We are here to talk about why systems are essential to delivering the outcomes expected by Smarter Commerce solutions…If you think about eCommerce over the years, technology has been very essential to its delivery.”

More Articles Stories

IBM introduces new online retail economic indicator – Join the conversation!

**Post was updated on April 30 to include new dates and times. When it comes to shopping, consumers are increasingly empowered in the digital age.  With increasing online shopping, channels multiplying and consumer habits evolving daily, getting an accurate reading in such a fast-moving environment becomes a major challenge for retailers, especially chief marketing officers, […]

The New Face of Facebook – What the Changes Mean for Marketers

At the F8 Conference last week, Facebook made several major announcements.  More importantly these announcements have some big implications for marketers (and for consumers and their privacy).  Here are some quick highlights:

New Analytics Software Makes Smarter Supply Chain Network Decisions

As companies seek to achieve smarter commerce and put their customers at the center of their commerce processes, one of the primary challenges they face is dealing with complicated and extended supply chains.  With the complexity and volatility of today’s supply chains, companies are turning to supply chain analytics to optimize their networks on a […]