Friday Interview Series with Saul Berman

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Saul Berman, Global Strategy Consulting Leader, during the Smarter Commerce Global Summit 2012 in Orlando.

“We asked CEOs how they connect with their customers. And traditionally the answer was, and in the past the answer was, and today the answer was mainly ‘face to face.’ But when we asked them about the future, all of a sudden there is a big shift toward social media…What’s the opportunity? The real opportunity is to change your business model.”

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