Articles

Friday Interview Series with John Mesberg

Todd “Turbo” Watson (blogger and tech evangelist) talks with John Mesberg, Vice President, B2B and Commerce Solutions, during the Smarter Commerce Global Summit 2012 in Orlando.

“We help them achieve the perfect order. They want to ensure that every order is exactly on time, complete, ‘perfect’ in the sense that all of the packing of the order is exactly correct, no one ever receives the wrong product, everyone receives it when they expected to receive it. And those are complicated things to accomplish. We take it for granted sometimes because companies are getting better and better at these things with smarter technology.”

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Serving the Digital Consumer, Together

A profound change is taking place within the business functions of technology and marketing. Often, the two sides have often avoided one another resulting in an internal disconnect between the chief marketing officer (CMO) and the chief information officer (CIO) that can lead to wasteful IT sprawl, inefficient processes and ineffective marketing. No wonder the […]

Why business partners need to attend the Smarter Commerce Global Summit 2012 – Madrid

There are many reasons for business partners to attend the Smarter Commerce Global Summit 2012 – Madrid. But the best reason, as Jacqui Levy notes in her blog, is simple: Get to know your customers. If you don’t, someone else will. The Smarter Commerce Global Summit 2012 – Madrid is the largest of its kind […]

New Video: IBM’s Steve Cowley Talks about Changing Commerce Landscape

Video alert! We recently spent time with Steve Cowley, Vice President, Worldwide Sales, Industry Solutions for IBM Software Group, at the Smarter Commerce Global Summit 2012 – Madrid. Watch the video for Steve’s thoughts on the changing nature of global commerce and how you might address these changes within the context of your own company. […]