Customer Analytics

Quick Update from the Client Success Forum in Singapore

This week, we’re gathering in Singapore to meet with client executives, solution specialists and industry leads from across the Asia-Pacific region to strategize for 2013 and to learn more about new developments in the different markets represented here. We have a very busy week planned, with hundreds of IBMers and partners in attendance, all with the same goal: to better understand how we help our clients achieve success in the new era of Smarter Commerce.

One of my goals at the event will be to learn about the new developments in mobile. Mobile adoption is exploding here, and we’re seeing tremendous interest from all sectors in developing, marketing and serving customers on whatever platform or device with which they choose to engage. For example, comScore reports that 10% of Japanese mobile subscribers are already using a mobile wallet to make everyday purchases – which is especially impressive, when you consider that these NFC tap-and-go capabilities have only been widely available within the last three years.

But China, as always, is the stirring giant. I expect the PRC to be the largest m-payment market in the world by the end of 2013. And that’s even before you start to consider the other types of mobile customer engagement in online and brick-and-mortar commerce! OCBC Bank, for example, is now using IBM Campaign and eMessage to optimize their mobile banking and contact strategy to make personalized digital messages to customers faster, more flexible and more relevant.

As I’ll discuss in a later post, the explosion of mobile technology is only accelerating the transition to a paradigm that we’ve termed Smarter Commerce.  For now, you can read more about EMM’s vision on mobile marketing strategy here.

Service so good that it feels like marketing – and marketing so good that it feels like a service – is ultimately only possible and scalable with platforms that integrate all of your customer data to deliver seamless, personalized marketing across channels. That’s our vision for the future of marketing, and it’s truly extraordinary to watch it come together in real-time.

More later – for now, back to the client success meeting.

Share this post:

Share on LinkedIn


Joe

Blair, the best way to help our customers to achieve success is to start by acknowledging that we are all customers. If we make it personal then we have a vested interest in helping our Clients improve. When our teams bring that level of personal investment, combined with our solutions, together they do make marketing feel like a service.


    Blair

    Joe, I totally agree. Having skin in the game is what makes IBM a long-term strategic partner for clients looking to evolve their marketing (and really their whole business) to keep up with today’s customer.

Comments are closed.

More Customer Analytics Stories

How to Connect Shoutlet to IBM Digital Marketing Optimization: Real-time API = No Coding Needed

Social media marketing is hot and growing fast. A number of digital marketing service providers are specialized on helping marketers capitalize on the opportunities. IBM customers want to be quick with trying out new services and ideas, but to avoid disconnects from their existing digital analytics and marketing efforts they require these additional solutions to […]

‘I’m More Than Just My Last Purchase’ Maximize Every Moment, The Right Way

Last month, on the way to a Red Sox game with my family, I was walking down Boylston Street in Boston when I felt my smartphone buzz. Expecting a text from my cousin, who was meeting us at Fenway, I instead saw a notification from a store I’d just passed, reminding me of a $50 […]

The 2013 Holiday Online Shopping Roundup

Okay, can we call the holiday season for 2013 officially over? If so, we can start to do some final tallies from the IBM Digital Analytics Benchmark to see where our digital shopping habits ended up for the 2013 holiday shopping season. And that’s precisely what my friends with that team were doing right up […]