Articles

Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media

Interview at IBM Smarter Commerce Global Summit September 2012

Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs can listen, build their personal brand, build meaningful relationships and improve their understanding of social media for leveraging in their business.

Originally posted at TheCMOClub.com

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Knowledge is power – Driving smarter energy usage through consumer education

Expectations have been running high for what smart meters and smart grid technology will provide to residential energy consumers in the long run. In the minds of consumers, gaining more control over energy use, improving environmental impacts and managing costs have been firmly associated with the term “smart grid.” But how do people feel about […]

Interview Series with Jay Henderson

Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando. Marketing is in a state of chaos. “When you look at the world of marketing, it feels a little bit like a big cloud over us. You […]

Thomson Reuters and IBM Present at Sourcing Interests Group (SIG) in Scottsdale

This year, IBM made a strategic investment in the procurement market with the acquisition of Emptoris, a leading provider of strategic supply and enterprise contract management solutions.  Continuing that investment, IBM is meeting with sourcing, outsourcing and procurement executives from around the country this week at the Sourcing Interests Group (SIG) Leadership Summit in Scottsdale, […]