Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media

Interview at IBM Smarter Commerce Global Summit September 2012

Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs can listen, build their personal brand, build meaningful relationships and improve their understanding of social media for leveraging in their business.

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