Articles

Happy Thanksgiving from IBM Smarter Commerce!

We wish all of our U.S. readers a very happy Thanksgiving!

While we’ll be enjoying time with our loved ones, we’ll also be keeping an eagle eye on holiday shopping trends. We suspect that lots of people are ready and eager to do some serious online shopping this holiday season, starting on (you guessed it!) Thanksgiving Day itself.


Make sure to watch out for IBM’s Digital Analytics Benchmark reports and join the conversation.


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Is your m-Commerce Strategy Ready for the Empowered Consumer?

Today’s empowered consumer is using web-enabled mobile phones to drive new levels of interaction with retailers. In this new mobile world, consumers want freedom, specifically the freedom to shop when and where they choose while receiving a consistent, relevant and timely interaction with their favorite brands, regardless of the channel they decide to use. The […]

Ted Rubin: Why Relationships are the New Currency

NEW YORK CITY, Social Media World Forum — Ted Rubin is the CMO of Collective Bias. Ted’s statement at #SMWF that “relationships are the new currency” was a big hit. Speaking to a few hundred marketing executives and strategists from around the world Ted discussed the importance of a brand’s customer relationship. Return on Relationship, or “ROR” is the value that […]

The Three Elements of Online Marketing

Does anyone remember the early ’90s cartoon show Captain Planet? When you hear that name what comes to mind? Perhaps Sunday morning cereal with the kids, the Planeteers or the magic rings, each controlling an element of nature? Whatever memory this show evokes, developing an online marketing campaign works with the same principle: there are […]