Articles

Friday Interview Series with Yuchun Lee

Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando.

“The end objective of every organization is to make sure that in every opportunity the company has to engage with the client, the message that you deliver must be relevant to the end consumer or else they will filter it out.”

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Google Making Search More Secure

Today, Google announced that marketers will no longer be able to analyze Google clicked natural search terms for any user who is logged into one of their many solutions; mail, photos, blogs, documents, etc. The search term of these authenticated user clicks will be encrypted. To enable the encryption, Google will redirect users to a […]

The Personalization Gap

Online channels offer marketers the potential to finally communicate with customers and prospects in a truly <pick your well-worn, two decade-old buzzword: 1-to-1, dialog, right offer/person/time> manner. The flood of data individuals produce as they respond to online campaigns (or not), browse web sites, post comments and feedback, etc. speaks volumes about what’s relevant to them. And […]

Manual B2B Transactions… What are They Costing You?

In my last blog, I provided some shocking stats on the volume and continued reliance on manual business-business (B2B) transactions such as purchase orders (POs) and invoices.  This leads me to one of the most common questions I get from customers, “How do I calculate how much it’s costing me to  manually process my everyday […]