Articles

Friday Interview Series with Pam Moore, Charlie Cole & Ian Lurie

Pam Moore, CEO, Marketing Nutz, continues the #GetRealChat conversation with Charlie Cole, Vice President, E-Commerce, Schiff Nutrition, and Ian Lurie, CEO, Portent, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.

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Watch the debate regarding data measurement and analytics in the social space. There’s so much data out there. So, how do you make sense of and prioritize that data to derive value and make the right decisions?

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On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In

As companies move toward a Smarter Commerce approach – where their buy, market, sell and service operations are centered around their customers – they find that integration plays a critical role in ensuring success across the broader communities involved in those activities.  When it comes to choosing the right integration strategy for your business, it’s […]

Smarter Commerce is Connecting People

IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, Smarter Commerce is about connecting people – buyers, sellers, suppliers, employees, and customers. The inimitable Pam […]

How Analytics Forever Changed Holiday Shopping

There was a time not that long ago, really, when savvy shoppers waited eagerly for the day after Thanksgiving. Black Friday—so named because it was allegedly the day that retailers’ ledgers went into the black— traditionally marked the beginning of the holiday shopping season and the very moment that retailers unveiled their most enticing promotions; […]