Friday Interview Series with Ted Rubin

Todd “Turbo” Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias, during the Smarter Commerce Global Summit 2012 in Orlando. [tubepress video=”4kM8LkTISa4″] “I just thought it was time that companies start realizing that everything is social. Social needs to be a shell wrapped around all of your marketing efforts, […]

Independent Research Firm Finds Commerce Market Growing; IBM Named a Leader

This week, Forrester Research, Inc., announced a new report on e-commerce solutions.  The Forrester Wave: B2C Commerce Suites, Q3 2012 report found that commerce technology investment remains strong, with 56% of companies reporting plans to increase spending by 5% or more, and 18% of companies plan to increase spending by at least 20% in 2012 […]

IBM Advances Trends in Smarter Supply Chains at CSCMP

At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains.  In today’s interconnected world, supply chain innovation is at the heart of companies’ efforts to achieve Smarter Commerce by marrying their marketing and product supply strategies […]

Missed the B2B and MFT Architects Webcast?

If you weren’t able to join us for our webcast, On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In, here are some of the highlights: The analysis challenge: For IT departments, saddled with existing architectures, the first step to determining how to take advantage of the cloud is a true […]

Specialty Retailer Ready for Holiday Season – Are You?

This is a guest post from Rod Martinez. Fall is in the air and now is the time that retailers are starting to gear up for the holiday season, hoping for big increases in e-commerce and store orders.  Unfortunately, with the order volume increases come order delays for many retailers because they are limited by their […]

Friday Interview Series with Len Shneyder & Justin Miller

Todd “Turbo” Watson (blogger and tech evangelist) talks with former IBM product marketing manager, Len Shneyder, and deja mi’s CEO, Justin Miller, during the Smarter Commerce Global Summit 2012 in Orlando. [tubepress video=”MhJhciRkvdA”] There’s an app for that. “There’s a lot of really great stats that show people are more engaged with Smartphones, and the apps […]

Smarter Commerce is Connecting People

IBM’s Smarter Commerce Global Summit in Orlandounderscored just how much transformation we’re all experiencing, not just in our businesses, but in the ways we communicate with one another, and therefore, in our personal lives as well. At it’s core, Smarter Commerce is about connecting people – buyers, sellers, suppliers, employees, and customers. The inimitable Pam […]

All the great Tweets from #IBMSCGS are here…use oneQube Insights to take a look!

The following is a guest post from Robert Moore, CEO of Internet Media Labs. It was originally posted at Internet Media Labs, the company behind, is providing a web-based transcript to all the great Tweets that used the #IBMSCGS, #IBMSCGS3, #SmarterCommerce, and #GetRealChat hashtags during the IBM Smarter Commerce Conference this month.  It’s a great resource […]

Gaining Insights into the Right Integration Strategy

This is a guest post from Chris Hayes. Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In. Cloud-based solutions promise greater agility, lower costs, and increased collaboration, but many organizations face technology barriers that keep them […]

It’s About the Customer

I experienced something of a moment last week at IBM’s Smarter Commerce Global Summit 2012 Orlando. Well actually, there we many moments (chief among them our working together to break the Guinness World Record for the longest handshake chain). But the moment I want to focus on is the general session presentation given by Bank […]

See What I Saw at #IBMSCGS!

Following is a guest post by Robert Moore, CEO, at Internet Media Labs, Inc. You can find more of Robert’s writing on It’s been 5 days since I’ve been back in New York from The IBM Smarter Commerce Conference in Orlando, and I have to tell you, I am still floating on the post-conference buzz from […]

Social Media is Still About the People – IBM Smarter Commerce Global Summit 2012 Takeaway

Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. IBMseriously rocked our business, social and personal world. As most of you know, we helped IBM turn up the social media volume at their Smarter Commerce Global Summit last week. We conducted numerous special #GetRealChat sessions with special guests such as @SHOPdotCA, Whirlpool, ING and even hosted a head to head social marketing analytics and strategy debate with Charlie Cole and Ian Lurie. We hung out in the social lounge, taught people how to get on Twitter, tweet and connect with like minds.