Friday Interview Series: Sabine Schilg

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Sabine Schilg, IBM’s Vice President, Software Group Marketing Europe, during the Smarter Commerce Global Summit 2012 in Madrid. “If you look at predictive, and analytics overall, it becomes more important in anything that we do–how we sell, how we […]

CMOs Take Note: Why Commerce is All about Customer Collaboration

Perhaps because it’s an election year, I found myself recently spending a quiet weekend afternoon thinking about Team of Rivals, by Pulitzer-prize winning historian, Doris Kearns Goodwin. The book thoughtfully analyzes President Lincoln’s approach to building a cabinet of advisors, assembling a strong team of erstwhile competitors able to present and defend strong opinions that […]

The 4 Rs of effective marketing delivery

Written by Paul McNulty, Director of Marketing, Enterprise Marketing Man­­agement Group. Once upon a time as small children, we were all schooled in the 3 Rs of reading, writing and arithmetic. Now as marketers challenged to effectively deliver messages across a range of mediums, it’s time to think in terms of the 4 Rs of […]

Join Guy Kawasaki, NYT Best-Selling Author Dan Heath, and IBM Execs at Smarter Commerce Global Summit Orlando 2012

Writing about last month’s Smarter Commerce Global Summit in Madrid, Martin Hingley of ITCandor said, “(IBM’s) Smarter Commerce strategy is about line-of-business rather than vertical market, as witnessed by the conversations surrounding marketing, sales, service and procurement issues at this conference irrespective of the type of organization they work at.” We couldn’t agree more, so […]

Guy Kawasaki’s key points to turn that spark into fire

  During the World Innovation Summit in New York Citythis past Wednesday, Guy Kawasaki was the first to open the event. Considered the father of evangelistic marketing, Guy is a successful entrepreneur with a clear understanding of how the digital landscape is impacting all areas of business. Guy’s presentation, which focused on the art of […]

Friday Interview Series: Mike Rhodin

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Mike Rhodin, Senior Vice President, IBM Software Solutions Group, during the Smarter Commerce Global Summit 2012 in Madrid. “When you think about smarter planet, one question people will often ask is well, ‘Why is the planet becoming smarter?’ And […] uses Smarter Commerce to better resonate with consumers

As consumers interact with brands across a wide array of channels, it’s important for companies to understand their customers and deliver personalized marketing messages. The goal of marketing isn’t to simply sell a product, but instead create a dialogue with the customer that is perceived as a service, rather than an intrusion., the Netherland’s […]

Succeeding Today Takes an IT and Marketing “Odd Couple”

Today IBM is unveiling its latest “State of Marketing” study, which surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news continues to place the spotlight on a topic that is critical to any business looking to succeed in the era of the multi-channel, empowered consumer. And in order […]

The Dog Ate My Integrated Marketing Solution…What’s Your Excuse?

by Yuchun Lee, Vice President, IBM Enterprise Marketing Management Group From digital marketing and mobile commerce, to web sites and social media, marketers are exhausted by data, 2.5 quintillion bytes of which are being generated every day. Within the marketing community there is almost unanimous agreement that an integrated technology suite is the CMO’s best […]

Building the Brand Relationship

Mention the word “brand” to any retailer, and you’ll get their attention immediately.  Every successful retailer knows that “brand” is something that is very difficult to build and very easy to destroy.  And, they know that it’s an essential component in the foundation of every long-term, successful Retail business. But, well beyond your logo and […]

Why Computing Systems Matter to Serving the Empowered Consumer

By: Brian Cotton, Vice President Information and Communications Technologies, Frost & Sullivan Today’s consumer is empowered like never before.  The continued spread of mobile communications and the rapid rise of social media have become important parts of the buying process.  Consumers are relying more on their social networks than on retailers’ messaging during the buying […]

Looking for a new way to share photos, socially? Check out deja mi

Psst, have you tried deja mi yet? This mobile (and web) app allows you to explore, share and discover what’s happening wherever you are. It’s a location based media sharing app (both photo and video) and we’re betting that once you try it, you’ll be hooked. And guess what? deja mi will be hosting the […]