Aberdeen Research Report: Best-in-Class Spend Analysis

Constantine Limberakis, the senior research analyst for global supply management at the Aberdeen Group, recently penned a new research report, Spend Analysis: The Nexus of Spend Management, which reviews best-in-class spend analysis practices and results based on a survey of more than 130 global companies. Limberakis notes “a continuing struggle for procurement professionals in obtaining […]

Black Friday/Cyber Monday Deliverability Postmortem

We have closed the books on Black Friday and Cyber Monday for 2011. By all accounts the numbers look very promising and exceed last year’s. Marketers, retailers and shoppers alike have reason to rejoice. One might even go so far as to say that the economy itself has done a little victory dance. However, before […]

Online Retail by the Numbers

I’m spending today with a group of industry analysts at our annual Analyst Connect event. At the top of our agenda is a discussion about Smarter Commerce, our approach to finding better business processes related to the buying of goods and services, the selling of those goods and services, the marketing that occurs before they […]

Marketing in the Age of the Empowered Consumer

Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Thanksgiving Day Parade. The entire country stops and collectively does the same thing. Now we can add one more national activity to […]

Why Social Commerce Matters on Black Friday (and Every Day)

A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper. Today in honor of Black Friday, I’d like to focus instead on social shopping. Social shopping, as I’m sure most of you know, refers to those people […]

What’s a Social Shopper and Why Should I Care?

A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper. Today in honor of Black Friday, I’d like to focus instead on social shopping. Social shopping, as I’m sure most of you know, refers to those people […]

Winning with Agility: Smarter Commerce Success

Smarter Commerce is sweeping across multiple industries, helping companies engage with their customers in new ways and adjust their operations accordingly.  The media is picking up on it, as evidenced by this recent article by Forbes Magazine in follow up to our recent earnings report and several customer announcements. With Smarter Commerce, many companies are […]

Learn Effective Strategies for Complexities within Global Supply Chains

Companies are globalizing their supply chains in an effort to drive costs down. These expansions are leading to decreased visibility and increased complexity that result in less control of global supply chains. So, while a company is saving money in the manufacturing stage, it is taking greater risks of triggering vulnerability within the supply chain […]

Gearing Up For Holiday Deliverability

With the holiday week upon us marketers are kicking their programs into high in hopes of achieving maximum inbox placement, clicks and ultimately, conversion.  The economy has made the battle for holiday dollars fierce. Consumers are looking for the best deals and marketers are eager to pack their inboxes with as many relevant offers as […]

Brand Damage Impact without Supplier Lifecycle Management

The importance of a comprehensive supplier risk management programme has been highlighted once again this week with the news in the UK that possible contamination of one jar of curry sauce has allegedly caused botulism poisoning of two people. Damage to the ‘celebrity’ brand has been immediate with shares in the manufacturing company falling 9%, […]

Transportation: At the heart of Smarter Commerce

Consumers might think the lifecycle begins when a product lands on a store shelf. But this is really more than halfway through the commerce journey. Almost all  goods for sale are  transported to the point of sale from somewhere else,  moved to retailers and eventually customers by the trucks,  aircraft, ships and trains that form […]

Q3, 2011 Email, Mobile & Social Benchmark

As clocks roll back and the days grow shorter, we’re going to pause and review last quarter’s (Q3) deliverability across email, mobile and social messaging to get our bearings as we head into this holiday season. It’s more important than ever to mine data, extrapolate trends and make strategic decisions based on good tactical analysis […]