Making File Transfer Smarter – Turn to the Cloud!

Today’s digitally transformed consumer has near total control over business.  With this power shift, companies are losing control over their partner relationships.  With compressed margins and so much data being shared at lightning speeds, companies are finding they need to transform their approach to commerce.  In this new era, manufacturers need to conduct smarter commerce […]

Gmail, “via”, and eMessage?

We have been seeing a lot of discussion among senders about the new Gmail feature that people are referring to as “via“. This is Google’s way of notifying its users that the mail they are reading was not correctly authenticated, thus resulting in a “Sender’s Name via otherdomain.com” showing in the Gmail mailbox display. Many […]

Smarter Commerce: The Path to Redefining Customer Experience

Posted by John Stelzer For retailers, tomorrow’s commerce winners will deliver a Smarter Commerce experience – one that takes customer-centricity to a new level – creating the ultimate in cross-channel brand intimacy. Smarter Commerce is all about redefining the customer/brand relationship in the age of the empowered customer, where social commerce and mobile commerce have […]

2011 Holiday Readiness (Part 2) – Be real…

Last time, we discussed where to start in terms of a social and mobile strategy for the holidays. Now, let’s take it a step further and talk about real life examples. Typically visitors to a mobile site or visitors to your site coming from mobile devices have a particular purpose in mind – checking a […]

2011 Holiday Readiness (Part 2) – Be real. . .

Last time, we discussed where to start in terms of a social and mobile strategy for the holidays. Now, let’s take it a step further and talk about real life examples.

Three Great “Coming-Togethers” with the new IBM Digital Marketing Optimization Suite

Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three great “coming-togethers”.  Namely, the following: 1.   Combines the Best of IBM Coremetrics and IBM Unica NetInsight OnDemand Since IBM’s acquisition of Coremetrics and Unica our web analytics teams have […]

2011 Holiday Readiness (Part 1) – You must be this tall for the ride. . .

The economic roller coaster still seems to be in full effect, but the 2010 holiday season provided some hope for online retailers and the recently released IBM Coremetrics 4th Annual North America Online Retail Holiday Readiness Report shared even more good news as we start the approach into the 2011 holiday season. This year’s holiday […]

2011 Holiday Readiness (Part 1) – You must be this tall for the ride. . .

The economic roller coaster still seems to be in full effect, but the 2010 holiday season provided some hope for online retailers and the recently released IBM Coremetrics 4th Annual North America Online Retail Holiday Readiness Report shared even more good news as we start the approach into the 2011 holiday season. This year’s holiday […]