Bulk Foldering 90% of Inbound Mail

We all know that we don’t live in a perfect world and that not every solution is elegant. One recent example we’ve run across is the mass bulk folder placement for mail bound for the domain. We at Pivotal Veracity began to track massive quantities of mail landing in the bulk folder starting around […]

Giving Customers What They Want

You know that old philosophical question, “if a tree falls in a forest and there’s no one there to hear it, does it make a sound?” I often think about that when a marketer tells me that he’d really, really love to give his customers what they want, but just isn’t sure how. Are you […]

Three Ways Drives Off-the-Charts ROI through Personalization

If you’re from North America, the name may not ring a bell. But they’re only the largest online retailer in The Netherlands, and one of the truly innovative marketing companies on the planet. What makes so special? Simply put, they “get” the value of personalized retargeting. They apply the practice consistently throughout their […]

How Retargeting Can Transform Marketing

How many times have you been browsing for something you wanted to buy online? Your desired purchase doesn’t really matter: maybe it was a new pair of shoes, or those skis you’ve been dying for, or the new game your kids have been trying to convince you that they just have to have. So you […]