Want to Personalize Your Customers’ Experience? Watch this Video

Happy Wordless Wednesday, everyone! I’d like to share my thoughts on how you can make your customers’ experience more compelling and more tailored to their needs. Got ideas of your own? Send them my way.

Does your web analytics matter? Part 3: the art (cont.)

This is the final piece (I promise) in a three-part blog series on web analytics that matters, which — as the previous posts suggested — is a mixture of art (asking the right business questions) and science (having answers that help improve business performance). The previous post examined how to use custom reporting and tag […]

Wordless Wednesday: Where’s an Online Marketer to Start?

Well, I’m down in Vegas for the annual Shop.org Summit. But I’m posting this short video of Michelle Killebrew, senior marketing manager, offering some tips and tricks for how to get started with an online marketing program. Seems like folks are always looking for these kinds of pointers. Have a comment? Please drop me a […]

The Future of RFID Smart Cards Looks Bright

As part of an ongoing series of guest posts to the Smarter Planet blog, the following contribution is from ReadWriteWeb. In recent posts we’ve looked at three of the world’s leading RFID-powered Smart Cards: Japan’s cutting edge Suica Card, London’s Oyster Card and Hong Kong’s long-running Octopus Card. The most conservative of those three, the […]

News You Can Use: Five Tips for Keeping a “Mom and Pop” Mentality While Going Global

When niche marketers compete with behemoths, it’s more important than ever to focus on customer relationships and deliver the ultimate in customer service. Ace Mart Restaurant Supply Company is a family-owned business founded in 1975 to service small restaurants that the large food service equipment distributors largely ignored. While that segment is still important to […]

Does your web analytics matter? Part 2: the art

The previous post in this three-part series discussed how organizations that derive significant ROI from their web analytics practices (and we’re talking about real, tangible ROI – the one that CFOs grin about), typically stand out from the crowd in the degree of freedom they have to ask questions. To recap the previous post’s claim, […]

What is Relentless Marketing?

In honor of “Wordless Wednesday” (OK, so this post isn’t entirely wordless, but bear with me), I’m sharing a video of our CEO, Joe Davis, talking about what relentless marketing means to him. I’m going to post more videos in the coming weeks, but if you’re interested in material like this, check out the Coremetrics […]

Optimizing Online Merchandising

The Challenge: You have a large variety and quantity of SKUs on your Web site. How do you find out what’s driving interest, what’s converting, and what to promote more aggressively? The Solution: Build a Dynamic Group Explore report that separates products into manageable data sets based on filters that address the following opportunities for […]

Customer Service – The Unpicked Orchard

William Greene, Senior Business Analyst When I first start working with a new client I always ask them “what are you trying to accomplish on the web?” For many clients this isn’t as easy to answer as it would seem and as a result the most common answer that I receive is “to increase conversion.” […]