Smarter Cities and the Olympics, Part 2: Big Change is coming to Tokyo

The race to host the Olympics is the race to the smartest city. In order to catch the eye of the Olympic committee cities have to become smarter – more efficient, greener and more sustainable. This series explores different initiatives proposed by various cities vying for the 2016 Olympic bid. Be sure to look for […]

Coremetrics Benchmark Study: Behavior patterns on Women’s Apparel Websites

Occasionally, we receive requests for special data samples out of Coremetrics Benchmark. For those unfamiliar with our benchmarking solution, Coremetrics Benchmark allows participating clients to compare the performance of their online campaigns to those of their peers and competitors. The solution helps clients uncover areas of weakness and marketing optimization opportunities. Recently, we received a […]

Chicago and its Blue and Green Games

The race to host the Olympics is shaping up to be a race to the smartest city. In order to catch the eye of the Olympic committee cities have to become smarter – more efficient, greener and more sustainable. This series explores different initiatives proposed by various cities vying for the 2016 Olympic bid. Be […]

Five Tips for Delivering Relevant Business Data

Having too much data is largely the same as having no data, a lesson that the web analytics team at Rodale knows all too well. Rodale is a global media company dedicated to health and well-being, publishing such well-known titles as Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening. Rodale […]