Student Insights on Smarter Cities

In light of the University Jam a couple of the interns at IBM (Daniela Retelny, Michelle Morrison and I) put together a short video reflecting the results from the jam as well as another survey we conducted independently among a group of college students. Below are the wordles used in the video Be sure to […]

Maneuvering Mobile Part 2: Tracking and Analyzing a Mobile Specific Site

Today, many of my clients have taken the step to invest in a mobile friendly version of their web site. This exciting initiative faces many of the same challenges and questions as you would consider for your traditional web presence. My clients need to understand visitor behavior on these mobile sites in the same way […]

Optimizing for The Future

As Joe has mentioned, we are very proud of our results in “The Forrester Wave™ Web Analytics, Q3 2009,” which just came out on July 23, 2009. One of the areas where we ranked exceptionally well was in our strategy, so I thought I’d take this opportunity to lay out a little of the thinking […]

Does your web analytics matter?

As far as applied web analytics is concerned, there are two types of people in the world: those who use analytics because they know it’s important to do it, and those who use analytics because it’s making a big difference for their business. What type of analytics person are you? It’s true that the two […]

Automated Keyword Bidding Doesn’t Have to Be Automated Money Sink

Nick Abramovic’s blog post on Search Engine Land is highly critical of automated keyword bidding practiced today by many Search Engine Marketing agencies. Nick claims that a rules-based approach to account management is flawed and ineffective. I wanted to respond to some of Nick’s technical assertions with a quick review of the automated bidding capabilities […]

L’Occitane en Provence Generates 25 Times Higher Revenue with Targeted Email

Everyone knows you get better results with personalized, targeted emails than with the “batch and blast” approach, but acting on that knowledge is another issue. If you’re procrastinating because you don’t have time, don’t have the resources, or don’t have the motivation, then check this out: L’Occitane en Provence is a body, skincare, and fragrance […]

Search marketers confident about budget increase, not so about Bing

We recently polled search marketing practitioners and executives about their paid search programs. The poll was taken during a PPC best-practice webinar that we hosted with Search Marketing Standard. The webinar shared the experience and insights of Hello Direct, a Coremetrics client, who was able to maintain great search program performance despite massively reduced budgets […]

Maneuvering Mobile

If you are like any of my clients you are probably asking one or more of the below questions: 1. How can I understand mobile visitors on my site? 2. Do I really need to invest in a pure mobile site if I don’t already have one or should I invest in an iPhone application? […]