Jerry the Bear to the Rescue

January 14, 2016 | Customer Engagement, Events, TED@IBM

During the holiday, it was no surprise that many children were excited to get a new teddy bear for Christmas. They’ve been a beloved and iconic symbol of childhood for years. However, in October at TED@IBM, many attendees were surprised to hear that a teddy bear actually has the power to fundamentally change the way ...read more

Our Food Is Talking, but Are We Listening?

January 12, 2016 | Events, TED@IBM

Kellogg’s Rice Krispies cereal has three cartoon mascots named Snap, Crackle and Pop. They represent the sound Rice Krispies make once you pour milk on the cereal. This cereal has been “talking” to customers for decades, and still is today, but perhaps our attention to what it was saying has been a bit superficial. Dr. ...read more

The Perfect Waste

January 7, 2016 | Events, TED@IBM

In a perfect waste world, a bottle of water would not only quench your thirst, but when empty, also help build automobiles … or airplanes—fast, lightweight, fuel-economic, recyclable airplanes! I know what you’re thinking: IBM has water bottle cars and airplanes? No, neither will appear on the IBM 2016 product inventory list, but finding new ...read more

Let Go of Your Ego – TED@IBM 2015

January 5, 2016 | Collaborat​ion, Events, Millennial​s...

In his TED@IBM 2015 talk, “Why young people today hold more power than ever before,” Jared Kleinert starts with examples of millennials who have achieved remarkable success at a young age. From the teenager who found a much faster, cheaper way to detect pancreatic cancer to the 20-year-old who started a news delivery company that ...read more