personalization

Clarifying cloud personalization: 4 common misconceptions

You wouldn’t purchase a car without some forethought, and you shouldn’t rush into any cloud environment without careful consideration. Your organization undoubtedly has widely varying IT needs, so relying on a one-size-fits-all cloud computing solution would be similar to driving off the lot with a sports car when you really need an SUV. Cloud personalization […]

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How cloud personalization can help your business

People often talk about the cloud as if there were only one. In reality, there are many clouds, each operated by its own cloud service provider (CSP) and with its own strengths and weaknesses. Cloud personalization involves mixing and matching multiple clouds to create the perfect IT environment for a business. In the latest episode of […]

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IBM and Volkswagen “Garage Factory” creates personalized customer experiences

IBM and Volkswagen announced a five-year collaboration in digital services last September, and one way that collaboration is bearing out is through a shared “Garage Factory” workspace in Berlin. Employees from both companies are working together to infuse the Volkswagen “We Experience” system with IBM Cloud technology to personalize customer experiences. CNET’s Roadshow blog explains […]

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The connection between automation and obsession

If you’ve been reading analyst reports lately, you may have noticed that the discussion around business transformation is becoming more urgent. For example, we used to talk about “customer-focused” organizations, which gave way to those that are “customer-centric,” and today, we’re talking about companies that are “customer obsessed.” What’s next? Customer stalkers? Forrester has long […]

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