Masters

The Masters drives innovation with hybrid cloud and AI

The Masters golf tournament may be traditional on the course, but it’s driving innovation with its infrastructure and online fan experiences behind the scenes. “The Masters is surprisingly modern when it comes to its infrastructure in that it operates a hybrid cloud strategy,” reports Forbes. “For the vast majority of the year its technology needs […]

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Watson identifies the best shots at the Masters

Golf fans know great shots when they see them. And now, Watson does, too. For this year’s Masters Tournament, IBM — which has a long history with the Masters as a technology partner — is making use of Watson’s Cognitive Highlights capability to find those memorable moments and spotlight them at Augusta National Golf Club […]

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developerWorks Premium is like a personal coach on a public course

Inventors and golfers have at least two things in common. The first is a long history of successful careers that started out in modest surroundings, whether in garages or public golf courses. (In recent memory, Steve Jobs and John Daly are two well-known exemplars. In the mid-20th Century, William Hewlitt and Gene Sarazen come to […]

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Documenting 20 years of The Masters and IBM

A lot can happen in 20 years. For proof, look no further than the relationship between IBM and The Masters Tournament, which started in 1996 with the development of the golf classic’s first-ever website. Since then, Masters Digital has grown exponentially, to the point where this year’s tournament will be the first ever sporting event […]

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