By Bob Lord, IBM Chief Digital Officer, and Joe Zawadzki, MediaMath Founder and CEO Let’s talk about how far digital marketing has come and be proud of that for a moment. Twenty years ago, it was just an idea. Then, 10 years later, programmatic marketing heralded a necessary move toward a better marketing future fueled […]
According to Pew Research Center, social media opens up new ways for people with similar interests to find, share and talk about news, including news about politics, with friends and colleagues. This means social media can get somewhat chaotic during election time. Cognitical is a cognitive solution from the Cloud Therapy team that conducts sentiment […]
In today’s fast-paced and competitive world, business depends on continual innovation. As customers’ expectations continue to grow, delivering a stellar customer experience is more important than ever before. Eliminating process inefficiencies and increasing productivity and innovation are critical to success. To accomplish customer-driven innovation, businesses need a process transformation strategy that includes three key factors: […]
Jean-Christophe Jardinier, BLogic Software, co-authored this post. Businesses selling through digital channels have a critical balance to achieve. They must minimize the cost of selling while also maximizing the likelihood of success every time they offer a product or service to a customer. Cognitive capabilities can help slash cost. Tools such as cognitive chatbots can […]
For tech-savvy marketers, the cloud is awash in promise, possibility, and some confusion If the phrase “marketing cloud” strikes confusion into your heart, you’re not alone. “It’s sort of like the blind man and the elephant,” says Rebecca Wettemann, vice president at Boston-based Nucleus Research. “The marketing cloud seems a lot different depending upon which […]
Sramana Mitra is a Silicon Valley strategy consultant who has written and been interviewed widely on the topic of cloud computing. She is the founder of One Million by One Million, a virtual global incubator that aims to help one million businesses reach one million in revenues. Her most recent book, Carnival in the Cloud, […]
Businesses have IT to provide apps that will deliver value to their customer. Sometimes this has a direct value to the customer and sometimes an indirect value, like an internal app made for managing sales, marketing or even HR. Either way, the idea is that the app will make the business more efficient and responsive.