IBM Cloud video

CreativeLive teaches millions of students worldwide with cloud video

When Yasmin Abdi discovered her love of photography, she was a Somali refugee in Saudi Arabia with little more than a dream. As Abdi came to realize her passion for capturing powerful images, she searched for ways to learn more about photography but had very limited access to formal education. When she found CreativeLive, Abdi […]

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Bringing streaming video to 270 million soccer players

Broadcasting live video of games isn’t just for professional athletes anymore. Thanks to online streaming platform Footters, which has adopted IBM Cloud Video for on-demand video content for soccer players, it’s quite the contrary. The Spanish company aims to connect as many as 24 million soccer — or, as it’s called everywhere but the US, […]

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How streaming video unites direct-sales teams

There’s been a lot of buzz around streaming video’s potential to transform the way that corporate organizations — especially those with teams scattered around the world — communicate, collaborate and sell. But what about companies with a direct-sales model? Is there a role for streaming video to play in helping groups of independent sales representatives improve their […]

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AngioDynamics unifies a global team with enterprise video

Engaging employees is a top priority in just about every business today. With many employees working in remote locations, keeping everyone informed and instilling corporate culture are important.  Enterprise video is a great way to accomplish these goals and help employees thrive. AngioDynamics, a medical device maker based in New York state, is a great […]

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Dynamic advertising gets the cognitive treatment

Brands are spending more on native advertising than ever before — a lot more — to create targeted, minimally invasive online advertising experiences for consumers. Business Insider Intelligence reports that native advertising, which assumes the look and feel of content that surrounds it, is the fastest-growing digital advertising category. The same report also projects that spending on native advertising […]

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How IBM Cloud Video and AI help businesses make informed choices

The more you know about your audience, the better your business. The World of Watson conference focuses on the future of cognitive computing and how businesses around the world are using IBM Watson services to fuel next-level innovation in many different industries. In her keynote speech, Ginni Rometty summed it up: “Watson is the artificial […]

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Corporate training is about to get a whole lot smarter

Video’s power to engage makes it a go-to tool for employee onboarding and training, especially among companies looking to reach large groups through a single stream. A majority of organizations surveyed by Wainhouse Research use online video for one-to-many training scenarios. But companies that merely accumulate volumes of training video, risk diminishing returns without a […]

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Streaming video is disrupting spectator sports

This year’s Olympic Games marked a leap in how we watch sports. The on-demand, always-on habit that disrupted television was mirrored in this year’s Olympic Games. NBC streamed 3.3 billion minutes of Rio coverage, of which more than 2.7 billion minutes were live-streamed — a U.S. event record, according to the Sports Video Group. Just […]

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