data analytics

Hybrid cloud scales IT while helping unlock the power of data

Who says enterprises can’t have the best of both clouds? That’s exactly what the hybrid cloud delivers: the scalability and reliability of public cloud with the security and customization of private cloud. If basic cloud computing enables businesses to develop products faster and make full use of their data, then hybrid cloud is the logical next step […]

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How Travelport uses cloud to meet changing demand in the digital travel marketplace

The travel industry is transforming with emerging technologies, new business models and changing consumer expectations. Travelers now have a wide range of options when it comes to planning their trips. While it might have once been common to visit your local travel agent to plan a trip after seeing a neighbor’s vacation snaps, it’s now […]

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Industry-first insurance platform built on cloud looks to improve process and economics

IBM works with 95 percent of the world’s top insurers, so it makes sense that the company teamed with MetLife and Majesco to build a new, industry-first insurance platform built on IBM Cloud. The new platform seeks to foster new product development, underwriting and benefits delivery by improving insurers’ processes and economics by reducing IT […]

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3 ways data and analytics will evolve in the cloud

For cloud data analysts, 2015 was all about setting the foundation for the next era of managed services. This year, we’re making data analytics available at the customers’ fingertips, making it easier to consume and use the insights that the data provides. What Cloud Foundry did for application programmers, we’re providing for data analysts. As […]

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Reinventing fashion: The unlikely partnership between IBM and Salesforce at BeSpoke

“We are really going to do this…the two of us are defining the Salesforce-IBM relationship right here…to Dreamforce, to Dreamforce!”  Lindsey Irvine and I clinked our coffee cups during what hardly resembled my tearful going-away coffee.  Maybe one door was closing for me at Salesforce just as another was opening at IBM but, I attest […]

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How project managers can measure a cloud project’s success

Years ago, I had the opportunity to lead a project management office (PMO). In this job, I learned to appreciate the difficult role project managers play: keeping people focused and working, managing changing schedules, a myriad of business and technical issues, and keeping everyone moving in the right direction. As project managers take on cloud projects, we’re seeing […]

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Marketing Clouds: Beyond the buzz

For tech-savvy marketers, the cloud is awash in promise, possibility, and some confusion If the phrase “marketing cloud” strikes confusion into your heart, you’re not alone. “It’s sort of like the blind man and the elephant,” says Rebecca Wettemann, vice president at Boston-based Nucleus Research. “The marketing cloud seems a lot different depending upon which […]

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Sramana Mitra: Cloud has driven “fantastic” productivity growth

Sramana Mitra is a Silicon Valley strategy consultant who has written and been interviewed widely on the topic of cloud computing. She is the founder of One Million by One Million, a virtual global incubator that aims to help one million businesses reach one million in revenues. Her most recent book, Carnival in the Cloud, […]

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