Customer data and insights can help steer companies to new levels of innovation, engagement and profit. And, most organizations are sitting on a gold mine of customer data. But, it’s how customer data is used that matters. How is your organization collecting and using customer insights? Are you using it to create the most engaging […]
Let’s say the owner of a small hotel in France wants to attract international tourists from China. The hotelier must translate the hotel’s website and reservation system, which seems like a difficult and time-consuming project. The hotelier might send content to a translation agency via email. It could take two or three weeks for the […]
With IT budgets shrinking and customer expectations rising in a congested market, IT departments are under increasing pressure to maintain and improve customer service. How can this be achieved when 60 to 70 percent of IT budgets are already consumed keeping existing systems running? It’s time to optimize how IT budgets are spent and take […]
A recent Bain & Company survey found that 80 percent of companies say they deliver superior service, but only 8 percent of customers find that to be true. While many companies preach about great customer service, not many actually practice it. We want to change that. Think about your own experiences when it comes to […]
We’re talking a lot about customer centricity here at the ECM team. Honestly, it’s kinda hard not to. As your customers are becoming more and more empowered to take matters into their own hands, you need to make sure that your business is set up and ready to provide customers the type of experience that […]
For tech-savvy marketers, the cloud is awash in promise, possibility, and some confusion If the phrase “marketing cloud” strikes confusion into your heart, you’re not alone. “It’s sort of like the blind man and the elephant,” says Rebecca Wettemann, vice president at Boston-based Nucleus Research. “The marketing cloud seems a lot different depending upon which […]
How the IBM Software Accelerated Value program is beneficial for dedicated assistance on cloud offerings.
Recap of the February 2013 #cloudchat that took place on Feb. 14 at 4 p.m. ET.
The February #cloudchat will discuss customer service as cloud's Achilles heel, and will take place Feb. 14 from 4-5 p.m. ET on Twitter.
Today I focus on the process of getting support for your IBM SmartCloud if problems do arise.