Chief Marketing Officer

5 ways to unlock the value of video with the help of IBM Watson Media

Understanding video content is a significant challenge for media companies. The biggest obstacle? Data within a video is largely unstructured and requires complex analysis. In a crowded landscape, it’s becoming essential for media and entertainment companies to extract new insights from video to meet consumers’ and advertisers’ needs. AI technology can give streaming services a […]

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Taking digital marketing to the next level with AI and cloud

By Bob Lord, IBM Chief Digital Officer, and Joe Zawadzki, MediaMath Founder and CEO Let’s talk about how far digital marketing has come and be proud of that for a moment. Twenty years ago, it was just an idea. Then, 10 years later, programmatic marketing heralded a necessary move toward a better marketing future fueled […]

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5 ways cloud services can help you meet your marketing goals

CMOs are under increased pressure to show tangible return for their marketing spend while delivering on an expanded customer agenda. That means providing a consistent, high-quality experience across an ever-more layered omnichannel environment. As anyone wearing a marketing hat can testify, that takes some juggling. To keep those balls moving, marketing leaders need efficient processes […]

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Cedato’s cloud-based programmatic video solution is a matchmaker for advertisers and publishers

When you’re browsing a news website such as CNN, you will no doubt run across ads that autoplay on the sidebar or before you can watch a news report. Not everyone who visits CNN is shown the same ad. Behind the scenes, there is a complex profiling process to target the viewer with the right […]

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Crédit Mutuel Arkéa breaks new ground in France with blockchain

With blockchain, Crédit Mutuel Arkéa saw an opportunity to make application processes easier for customers and staff by creating a single, cross-business know-your-customer (KYC) platform. The bank’s numerous divisions had no way of sharing KYC documents. If a customer provided a passport or other identification to open a new life insurance policy with Crédit Mutuel […]

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Cognitive computing assistant is a marketer’s new best friend

Fortune 1000 companies and other large enterprises manage data about website performance, customer relationship management and marketing automation platforms, just to name a few sources. They may also have data from e-commerce, point-of-sale, loyalty or guest systems, as well as reports and presentations: marketing plans, strategic plans, audience personas and research, media plans, and so […]

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Streaming your next all-hands meeting? Prep execs for their video debut

A CEO may be a great strategist and leader in the office, perhaps even a great public speaker. Yet many executives find it challenging to communicate their passion and charisma when speaking in front of a video camera. Too often, the result is a bland performance that doesn’t inspire employees’ confidence. That’s a problem, since […]

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What, exactly, is the cloud?

Just what is cloud computing, and why should anyone care? As PC Mag defines it, cloud computing is the access of online material from a proverbial “cloud” of information rather than data retrieval from hard drives or other physical memory, such as flash drives or discs. Nevertheless, the cloud is merely a concept. It’s important […]

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Houston, we’re live streaming: Cloud video brings NASA missions to Earth

Since people around the world first gathered around black-and-white televisions to watch the 1969 moon landing, the general public has been fascinated by space, craving more visual information about the final frontier. At NASA today, we are on a mission to find new ways to share our discoveries on Earth and in space. Before the […]

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Dynamic advertising gets the cognitive treatment

Brands are spending more on native advertising than ever before — a lot more — to create targeted, minimally invasive online advertising experiences for consumers. Business Insider Intelligence reports that native advertising, which assumes the look and feel of content that surrounds it, is the fastest-growing digital advertising category. The same report also projects that spending on native advertising […]

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Cloud computing: More than just storage

While the term “cloud computing” may seem nebulous, it actually has a very simple definition, according to PC Magazine: “storing and accessing data and programs over the internet.” Most people use some form of cloud computing already, such as a student using Google Docs to work on a paper with a classmate or anyone who […]

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How IBM Cloud Video and AI help businesses make informed choices

The more you know about your audience, the better your business. The World of Watson conference focuses on the future of cognitive computing and how businesses around the world are using IBM Watson services to fuel next-level innovation in many different industries. In her keynote speech, Ginni Rometty summed it up: “Watson is the artificial […]

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