bots

eZanga outsmarts the bots with IBM Cloud

According to a recent CNBC study, in 2016 alone, 20 percent of total spending on digital advertising was wasted. The study predicts brands will lose about $16 billion globally to online advertising fraud in 2017. Online marketing firm eZanga was founded in 2003 to combat fraud traffic so advertisers and publishers could thrive without cutting into […]

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Bluemix, Watson and bot mania: The cognitive era plays hard at SXSW 

The IBM activation this past week in downtown Austin earned it the number three slot in AdWeek’s compilation of the top eight topics that had attendees buzzing at South by Southwest. No wonder. IBM at SXSW 2017 enticed developers to the golden age of cognitive by amping up its Bluemix services offerings, specifically around the […]

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