analytics

5 ways cloud services can help you meet your marketing goals

CMOs are under increased pressure to show tangible return for their marketing spend while delivering on an expanded customer agenda. That means providing a consistent, high-quality experience across an ever-more layered omnichannel environment. As anyone wearing a marketing hat can testify, that takes some juggling. To keep those balls moving, marketing leaders need efficient processes […]

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What data scientists can do with better machine learning

Smart companies are finding new ways to squeeze more value out of their massive data storehouses. They’re unlocking insights from their data that build new business models, improve customer experiences and outpace competitors. So where do these business-changing insights come from? Data doesn’t interpret itself. A table of numbers won’t arrange themselves in a pattern […]

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Ready for data to change your world? Join us in Munich.

We’re living through the third great revolution in modern business. First came economies of scale, which we harnessed with the Industrial Revolution, the assembly line, and the creation of global markets. Second was network effects, seen most obviously in the rise of the Internet and the Web. Third—right now—we are entering the age of data. […]

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Intelligence in the cloud: Beyond the hype

If you follow developments in cloud architecture, you may have been hearing a lot recently on the importance of an “intelligent cloud” and an “intelligent edge.” Cloud providers who have traditionally focused on providing infrastructure and software have begun to realize that there is only so much value they can drive through these as-a-service offerings, […]

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AT&T and IBM partner for analytics with Watson

Today at IBM InterConnect, we learned that IBM is partnering with AT&T to support enterprise customers’ Internet of Things (IoT) with data insights. This data is huge for business customers, but is only valuable with real-time, meaningful insights. AT&T will be using a variety of IBM products including: Watson IoT Platform: to build the next […]

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Cognitive computing and analytics come to mobile solutions for employees

The Drum caught up with Gareth Mackown, partner and European mobile leader at IBM Global Business Services, at the Mobile World Congress this week in Barcelona to ask him about how mobile solutions are becoming more vital for not only an enterprise’s customers, but also employees. “Today, organizations are really being defined by the experiences […]

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Cloud-based genomics means fast, secure and affordable analytics

The big bottleneck for research centers and clinical labs doing genomic analysis no longer comes from the sequencing itself, but the data analysis. That’s why labs turn to Bluebee’s cloud-based genomics solution that flexibly and accurately supports scientific projects and patient diagnoses. Customers can analyze sequenced DNA or RNA data coming from any type of […]

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3 strategies to ready your organization for cloud-based innovation

After years of heeding warnings about being disrupted, giant corporations are now behaving like startups. At Allstate, for instance, projects that used to take a year are now turned around in a week. The cloud is driving this agile approach from the inside and the outside. Internally, cloud technologies have made it possible to try […]

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Smarter Cities Challenge aims to make lasting urban improvements

Over the past few years, a lot of cities have made a lot of improvements. Memphis, Tennessee improved response times during health emergencies. Pingtung County, Taiwain implemented a smart microgrid for renewable energy. Syracuse, New York mobilized resources to find more homes for more people. Leaders in those particular cities developed the initial ideas, but […]

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P.L.M. Industries moves logistics beyond human error with cloud

According to a Federal Bureau of Investigation report, industry expert analysts estimated companies lost more than $30 billion a year due to cargo theft. Loss and theft are continuous, whether in the air, by train, or over the road with truckers. In the first quarter of 2016, Freight Watch International recorded 221 cargo thefts with […]

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Why analytics is a key tool for retail

Success in retail is contingent on offering the customer the right product in the right environment. Matching the two can be hard, since no two customers are the same, and external forces as diverse as catwalk trends and the weather affect demand and purchasing decisions. In the digital age, consumers interact with stores and service […]

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Why Bluebee chose IBM as a strategic partner

It is essential for startups to build strategic partnerships with key players in the market. For my company, Bluebee, a relatively small outfit, larger, key players do not necessarily come to mind as logical partners for success. Bluebee offers cloud-based services for genomics analytics on a global scale for research labs, clinical users, diagnostics companies, […]

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