advertising

Cloud-based data analysis helps media planning company make smarter decisions

There’s a lot more to running effective ads than “lights, camera, action.” In addition to creative content and messaging, advertisers must purchase media inventory to get their commercials aired by broadcasters. They also need to track their campaigns to make sure that broadcasters air each ad at the right time, and on the right channel. […]

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Innovating media and advertising with IBM Cloud

You only have one chance to make a first impression, as the saying goes, so it better be a good one. How can companies get noticed in today’s fast-paced age of digital media where there’s fierce competition for eyeballs, especially when there may only milliseconds in which to set themselves apart from the abundance of […]

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DataLift 360 serves up optimized ads with the help of IBM Cloud

The ultimate goal of advertising is to spark interest and elicit a of meaningful reaction from the audience. In the offline world, there is an abundance of ads because they’re not targeted. Think about a newspaper. Half of the pages are printed ads that most people don’t look at. Digital marketing has the potential to […]

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eZanga outsmarts the bots with IBM Cloud

According to a recent CNBC study, in 2016 alone, 20 percent of total spending on digital advertising was wasted. The study predicts brands will lose about $16 billion globally to online advertising fraud in 2017. Online marketing firm eZanga was founded in 2003 to combat fraud traffic so advertisers and publishers could thrive without cutting into […]

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Cedato’s cloud-based programmatic video solution is a matchmaker for advertisers and publishers

When you’re browsing a news website such as CNN, you will no doubt run across ads that autoplay on the sidebar or before you can watch a news report. Not everyone who visits CNN is shown the same ad. Behind the scenes, there is a complex profiling process to target the viewer with the right […]

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