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IBM Aspera helps media and entertainment companies push the limits of the cloud

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IBM Aspera IBC 2019 updatesAs the growth in video production, content generation and media storage continues to explode throughout the world, advanced cloud-native transfer technologies have become absolutely essential to the daily operations of many teams in the media industry. IBM Aspera is responding with product updates designed to enable next generation cloud media workflows. This year at the International Broadcasting Convention (IBC), IBM Aspera will be highlighting its new containerized software architecture optimized to run on Red Hat OpenShift.

Rapid adoption of the IBM Aspera on Cloud service continues with well over 500 percent annual growth in data transferred through the platform since its 2018 launch. In anticipation of continued growth and more advanced workflows migrating to the service, we are demonstrating new automation functionality and a newly released open source framework that offers developers the ability to add an additional layer of security to media asset exchange.

Read on to learn more about these updates and stop by our booth in Hall 7 Booth B.25 for a demonstration and to learn how customers benefit from IBM Aspera across a wide variety of use cases, including how our streaming technology powered 100 percent remote editing of the 2019 Women’s World Cup. For a more detailed review, schedule a meeting with one of our team members.

IBM Aspera highlights for the IBC Show 2019

During IBC Show 2019, IBM Aspera will showcase its latest advancements across the following areas:

1. New hybrid multicloud workflow automation

Organizations across media and entertainment need to enable and expand cloud-based workflows that seamlessly connect hybrid environments. With the new automation app now available to early access clients of IBM Aspera on Cloud, users can streamline content delivery with recurring or event-based transfer workflows using an easy-to-use graphical workflow designer tool.

Additionally, organizations using IBM Aspera Orchestrator can now use a new plug-in for IBM Watson Language Translator that works in collaboration with other available Watson plug-ins for speech-to-text, text-to-speech and video enrichment services. This translation plug-in can translate text in many languages using Watson neural machine translation capabilities to improve the speed and accuracy of text translation.

2. More secure exchange of media assets

In order to facilitate secure asset movement through multicloud architectures, IBM Aspera is partnering with other industry-leading technology providers to build a reference implementation of a blockchain-based distributed ledger and establish a digital asset trust network (DATN). Together with BeBop Technology,, Irdeto, Linius and NECF, IBM Aspera is releasing an open source project that allows developers to establish an immutable chain of custody for media assets. When implemented, this digital asset trust framework (DATF) will add an additional layer of security to content exchange and enable smart contract execution logic that can trigger automated file transfers based upon business requirements. The integration of DATF tools results in mitigated risks and increased levels of collaboration and productivity, enabling all partners to co-create value faster in modern, highly distributed cloud-based environments.

Additionally, IBM Aspera on Cloud customers can request early access to an integration with the Irdeto forensic watermarking service, which streamlines tracking and protection of proprietary content sent with IBM Aspera. Irdeto is an established leader in rapid identification and disruption of piracy attempts, using the reach and scale of public cloud in order to track down content breaches and halt unauthorized distribution supply chains.

3. Cloud-native architecture

IBM Aspera is also continuing to innovate and modernize our core technology. With the latest release of IBM Aspera High-speed Transfer Server, customers can now transfer and share their content using IBM Aspera containerized, scalable software certified to run on Red Hat OpenShift and available as part of the IBM Cloud Pak for Integration.

IBM Aspera 2019 highlights

4. Additional IBM Aspera portfolio enhancements

Additional enhancements have been implemented across the IBM Aspera application suite.

IBM Aspera Orchestrator. The latest release of Aspera Orchestrator includes security, API and workflow performance advancements as well as several new third-party plug-ins. We will also be previewing designer usability enhancements at the IBC conference.

IBM Aspera Faspex. The latest release of IBM Aspera Faspex includes new functionality designed to enhance security, performance and administration. The new Out of Transfer File Validation (OTFV) feature introduces significant performance gains for large file transfers. Sender Quotas are another new administrative tool that provides the ability to limit transfer volumes by user. Additionally, we will demonstrate a new stand-alone HTTP Gateway for deployment in restrictive environments and two-factor login authentication using SMS integration.

IBM Aspera Streaming for Video. Finally, a recent beta of IBM Aspera Streaming for Video includes new capabilities that enable full bi-directional communication and flexible substitution for TCP (transmission control protocol) across an even wider variety of deployment environments to support additional streaming use cases. The team is also showcasing an easy-to-use web-based management application for IBM Aspera Streaming for Video that provides device auto-discovery and monitoring.

Connect with IBM Aspera

IBM Aspera is bringing new containerized software architecture optimized to run on Red Hat OpenShift, new automation functionality and a newly released open source framework to help media and entertainment companies bring new experiences to consumers.

If you are able to attend the show, you can schedule a meeting with IBM Aspera. Or, learn more about IBM Aspera.

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