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In the financial services industry, a firm that uses technology to differentiate its business most often has an advantage over the competition. Today, firms are increasingly focused on cognitive services and intelligent analytics that can be used to deliver better customer service.
It’s not just about dashboards, though seemingly everybody wants a dashboard. Firms want services that give them insight and understanding into what’s going on and how to delight their customers.
A challenge that has become increasingly common in recent years is that firms don’t want to worry about the infrastructure required to benefit from this technology. They’d instead prefer to have it managed and hosted by someone else.
This is why NexJ Systems, a Toronto-based software company that offers intelligent customer management solutions to some of the biggest banks in the world, has partnered with IBM.
Augmenting bankers with better information
The NexJ Intelligent Customer Management solution advances traditional customer relationship management (CRM), adding data management, process management and artificial intelligence to increase user productivity and adoption, improve customer engagement and relationships, and ultimately increase profits.
The solution is installed on premises, behind the firewall at the bank and on secure, private instances of IBM Cloud.
Enabling a SaaS-managed services solution with IBM Cloud
NexJ moved to the cloud when the financial services industry overall became more accepting of cloud infrastructure.
Company leaders chose to partner with IBM because they viewed IBM as having a very strong hybrid cloud offering focused around data integration.
Because the NexJ solution is tightly integrated with a bank’s customer data, using the IBM Cloud secure private offering, as opposed to a multitenant cloud offering, gives NexJ customers peace of mind.
The infrastructure is consistent in data centers worldwide, enabling NexJ to comply with its customers’ data residency requirements.
IBM Cloud enables faster implementation times and makes it easier for NexJ to offer CRM as a managed service.
Reducing time to implementation
NexJ measures its success in terms of being able to provide vertical-specific CRM faster at a lower cost.
By offering the CRM solution as a service, NexJ can deploy it to customers in about 15 to 20 percent of the time that we could if it were not cloud-based.
Additionally, the ongoing maintenance of the application, in terms of total cost of ownership, has dropped as well.
Working with IBM, NexJ has been able to provide a better solution and remain competitive in a high-pressure marketplace.
Watch the video for more details.