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Large enterprises often have the advantage of established markets, economies of scale and real-world experience, but startups have benefited from the unrelenting power of agility.
Moving swiftly, startups introduced new apps and services that forever altered customer expectations. These entrepreneurial endeavors are disruptors that have been changing the world. Until now, enterprises have struggled to keep up with them. But the market is shifting.
The agility that has granted these disruptors a competitive edge is no longer restricted to small, growing businesses. The IBM Garage has developed a radical methodology that gives innovative thinkers in organizations of every size the ability to plan strategically, collaborate productively and swiftly launch exciting new products and services in weeks, not months.
The challenge of change
The IBM Garage developed this new service after working with several clients who needed to shift not only their technology, but their culture. Hindered by heritage technology, widely dispersed groups with their own interests and issues, and laborious processes that could bring great ideas to a screeching halt, clients lamented their inability to address quickly changing market demands. Not only were they incapable of meeting new customer expectations, often created by their agile adversaries, but innovation was also virtually impossible.
Clients wanted a way to overcome the disadvantage of their size, the positive result of their past successes and position themselves as flexible architects of the future.
As the IBM Garage team studied this growing need within its own client base, it learned that many other enterprises were facing the same dilemma. The IBM Institute of Business Value released an illuminating report indicating that many large organizations have picked up the gauntlet to drive disruption that was previously the hallmark of startups.
Large enterprises, quick reflexes
The 19th IBM Global C-suite Study revealed that the majority of incumbents have shifted priorities and adjusted investments to focus on reinventing themselves. Seventy-two percent of surveyed C-level executives claimed that incumbent organizations, rather than new entrants, are now leading disruption in their industries.
While they continue to address legacy technologies, these “reinventors” are focusing on people and culture as the second most important driver for success. More than 70 percent of reinventors said that they have both an open culture and agile operations. They reach out to the organization to gather ideas for experimentation. As startups devour their market share, they’re actively and quickly making profound changes that put them back in control of their markets.
The behemoths are mastering agility.
IBM Garage galvanizes efforts
IBM Garage is a consultancy service that uses and teaches the agile skills perfected by IBM process experts. Now, it has combined its proven methodology with the expertise of IBM cloud professionals to create a unique service for organizations looking to excel through innovation.
The principles and processes the Garage uses help client teams collaborate to address a specific business issue. With representatives from IT, line of business and other areas impacted by the initiative, clients and IBM professionals work together to quickly define the business problem from each team’s perspective.
The team employs a three-step process to co-create, co-develop and quickly launch a minimum viable product (MVP). The methodology is so efficient that a product launch can occur within weeks of embarking on the assignment. The approach is scalable so large organizations can innovate like agile, new contenders. No longer the disrupted incumbent, they’re claiming their rightful position as industry disruptors.
Proof of performance
Many clients have used the Garage methodology and profited from the experience. They’re names you’ll recognize, including 1-800-Flowers, American Airlines, Hertz, McLane, ANZ Bank, Bendigo Bank, Green Brain and The Co-Operators. These organizations have been through the process with us and have achieved impressive results of up to
- 50 percent cost savings
- 40 to 60 percent faster time-to-market
- 50 percent reduction in application portfolio footprint
Transform your organization
The IBM Garage methodology enables organizations to efficiently resolve business challenges and deliver new products and services that foster stronger relationships and business.
Whether you work with a multinational enterprise or a startup with dreams of becoming one, the professionals at IBM would like to introduce you to their unique and innovative new service.
In the Garage, you work side-by-side with IBM experts to create first-of-a-kind MVPs, experiment with emerging technologies and quickly learn from failures. Learn more.