Share this post:
Reuters Institute for the Study of Journalism concluded that for half a century, traditional television news has been the most widely used, most important and most shared source of news in most countries. That is not going to change overnight, but audiences are increasingly moving away from traditional television and towards digital platforms, such as YouTube and Twitter.
For some governments, television is an important way to communicate to citizens. It is the preferred medium for public service messages and official news. Thus, it’s important for political parties to keep their broadcasts in tune with current events. They can’t afford the long lead times typically required for distribution of new content.
Comtelsat is a systems integrator that specializes in supporting media and entertainment companies in Mexico and across Latin America. The company wanted to make it easier for its government clients to share, manage and distribute video content.
Because people are used to 24-hour news channels and internet news sites, if an important story breaks during a campaign, they expect politicians to react immediately.
Comtelsat’s clients clamored for a way to make that happen, so the company turned to the IBM Cloud.
Reliable storage and secure transfer of video data with IBM
Comtelsat was already using IBM Aspera technologies to transfer the petabytes of video data that its clients send and receive every year. When the opportunity arose to work on government projects, Comtelsat incorporated IBM Cloud bare metal servers and IBM Cloud Object Storage so each client’s data can be securely isolated with very little redundancy.
The storage solution integrates directly with IBM Aspera on Cloud to enable rapid and reliable transfer of video data.
Comtelsat executives feel that the relationship with its cloud provider and the support it provides is just as important as the technology itself. IBM has local infrastructure and a very strong technical staff in Mexico.
New content on air in less than a day
Comtelsat uses the high-performance IBM Cloud infrastructure to host applications that help government organizations and political parties collaborate with partners in the broadcasting industry.
For example, the company has streamlined a process that used to take days or weeks down to a point where a party can record a new video in the morning and see it broadcast on live TV that same evening.
Another IBM Cloud-based application helps Comtelsat government customers manage the creation and distribution of official broadcasts such as presidential addresses, emergency alert messages, or campaigns from the ministries of health and education. It also handles the live streaming and archiving of every session of the national parliament.
Read the case study for more details and Comtelsat’s plans to incorporate artificial intelligence and machine learning into its solutions.