Industry

IBM and Volkswagen “Garage Factory” creates personalized customer experiences

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IBM Volkswagen collaboration

IBM and Volkswagen announced a five-year collaboration in digital services last September, and one way that collaboration is bearing out is through a shared “Garage Factory” workspace in Berlin.

Employees from both companies are working together to infuse the Volkswagen “We Experience” system with IBM Cloud technology to personalize customer experiences.

CNET’s Roadshow blog explains how the shared office setup works:

“…both teams can work together from beginning to end, whether it involves pitching, prototyping or production. There’s no need to wait on emails or get together for annoyingly dense monthly meetings to share goals. A VW employee can just get up from their desk and wander over to the IBM side to get answers.”

We Experience is a program that gives drivers recommendations based on where they are and where they’ve been. It offers up coupons for retailers and restaurants, then adjusts recommendations based on which suggestions users take.

IBM Cloud helps ensure We Experience’s suggestions make sense and are useful to users. It also will help the program, which is currently available as a pilot in select parts of Germany, scale up as it becomes available in more places and includes more retailers participation.

Learn more in the CNET Roadshow blog’s full story.

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