Industry
IBM and Volkswagen “Garage Factory” creates personalized customer experiences
June 29, 2018 | Written by: Matthew Wilson
Categorized: Industry
Share this post:
IBM and Volkswagen announced a five-year collaboration in digital services last September, and one way that collaboration is bearing out is through a shared “Garage Factory” workspace in Berlin.
Employees from both companies are working together to infuse the Volkswagen “We Experience” system with IBM Cloud technology to personalize customer experiences.
CNET’s Roadshow blog explains how the shared office setup works:
“…both teams can work together from beginning to end, whether it involves pitching, prototyping or production. There’s no need to wait on emails or get together for annoyingly dense monthly meetings to share goals. A VW employee can just get up from their desk and wander over to the IBM side to get answers.”
We Experience is a program that gives drivers recommendations based on where they are and where they’ve been. It offers up coupons for retailers and restaurants, then adjusts recommendations based on which suggestions users take.
IBM Cloud helps ensure We Experience’s suggestions make sense and are useful to users. It also will help the program, which is currently available as a pilot in select parts of Germany, scale up as it becomes available in more places and includes more retailers participation.
Learn more in the CNET Roadshow blog’s full story.
Talium, Irene Energy remove barriers to accessing electricity in Africa
Approximately 600 million people do not have electricity in Africa according to reports on World Bank data. Even though progress has been made to get more people in Africa on the grid, the absolute number of people without power remains the same due to population growth. In rural areas, cell phones are vital for people […]
How AIOps helps Nextel Brazil predict and prevent network outages
Mobile smartphones are playing a significant role in the lives and productivity of people around the world. Consider these statistics about smartphone usage from TechJury. Internet users worldwide who visit the Web on a mobile device: 67% Percent of emails read on mobile devices: 49.1% Smartphone users are addicted to their phones: 66% Clearly, many […]
Good tech in practice: How cloud is making the world a better place
Working in tech, it’s always a source of pride for me when the technology that I work with is used for good and there’s an impact that goes beyond profit. Recently, I started working on a customer story where the client is using cloud technology and AI to drive social change. This experience got me […]