Industry

Enable your smarter business with IBM Cloud

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Think about the last time you traveled on an airplane. The airline’s cloud played a critical role in your experience, from the app you used to book your flight, to checking in at the kiosk, to the on-demand notifications that told you where to pick up your bags. Today, your cloud strategy needs to be an enabler of your digital business strategy.


I have learned from my customer engagements that most companies are looking at their cloud strategy to build new cloud native apps, modernize legacy applications and migrate traditional works. As they build this foundation, the forward-looking companies are applying artificial intelligence (AI), blockchain, Internet of Things (IoT) and analytics to identify new business opportunities, efficiencies and scale. That’s the reason IBM was first to market with AI capabilities integrated into the heart of the IBM Cloud.

With companies using an average of five public and private clouds according to recent reports by RightScale, it’s clear that there is no one-size-fits-all cloud provider. Enterprises want, and are investing in, the ability to have a seamless and consistent experience across their public, private and hybrid cloud services.

This is the market in which IBM has built a nearly $18 billion cloud business, and the mindset that guides the continual evolution and enhancements to the IBM Cloud. For more than 100 years, IBM has helped some of the world’s largest enterprises become disruptors in industries including financial services, healthcare, retail, manufacturing and transportation.

Here is what that looks like in the age of cloud:

  • 1-800-FLOWERS.COM, Inc. adopted IBM Cloud to solve the challenge of order modification after purchase. Until recently, 30 percent of annual customer service calls were related to modifying an order, with 6,000 calls occurring daily during peak times, costing customers and the business time and money. Thanks to the cloud, customers can now quickly and easily modify their orders through multiple channels, such as Facebook Messenger, to ensure the flowers, chocolates and messages of love they are sending meet their exact specifications.
  • Bradesco, one of the world’s largest financial services companies, with 77 million customer accounts, adopted IBM Cloud Private to help accelerate development of new digital services for customers in a security-rich environment. This builds on their use of Watson on the IBM Cloud to assist employees with responding to more than 10 million customer calls with incredible precision.
  • Honeywell International, a global leader in designing and creating software-based systems to safely and efficiently operate complex industrial facilities, uses IBM Cloud to help the company manage process control systems in oil and gas production, a move that reduces costs for customers without sacrificing reliability.

The next time you’re in an airport or online buying flowers for your loved ones or speaking to your bank via an AI chatbot, you can start to identify the patterns of usage of cloud and AI services it takes to modernize a business.

Get started with the IBM Cloud today.

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