Hybrid

Media and entertainment companies innovate with cloud

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In today’s connected world, a multi-cloud environment is integral to gaining maximum agility, efficiency and scale while lowering operating risk. To support big data processing in the cloud, organizations need a multi-cloud solution specifically designed to move large files and data sets to and from cloud infrastructures quickly and securely.

The media and entertainment industry was one of the first to recognize the benefits of using a multi-cloud strategy to meet its audience’s insatiable appetite for consumable content, which consumers want to watch more of, from various locations, using an array of connected devices. These organizations need to quickly access, edit and deliver content over global distances to meet incredibly tight deadlines. The ever-growing demand for higher-quality content is causing an explosive growth in file sizes, while the need to provide content in multiple formats, resolutions and bit rates requires scale-out transcoding – both of which can be addressed easily with a multi-cloud, on demand infrastructure.

Read more of my thoughts about multi-cloud computing here.

Mediacorp completes digital transformation of its broadcast operations

Mediacorp, Singapore’s largest media company, recently completed a digital transformation of its broadcast operations. The company adopted the IBM Aspera platform to manage hundreds of video file workflows from end-to-end, including ingest, transcoding and distribution, across cloud and on-premises systems. IBM Aspera’s solutions help Mediacorp transfer digital assets quickly and reliably, providing workflow orchestration and a centralized view and control point to deliver content across its 35 brands for TV, radio and OTT systems. IBM Aspera platform helps Mediacorp to deliver timely news and entertainment content to audiences when and how they want it.

Read the Mediacorp press release or watch the webinar recording.

Sportradar ensures reliable delivery of live streams globally

Sportradar is also benefiting from using IBM Aspera cloud-based solutions and our new, revolutionary streaming technology. Sportradar produces more than 35,000 live sporting events annually, including the NBA, NHL and NASCAR, and delivers sports content to global media companies like Turner Sports, Twitter and Facebook. IBM Aspera FASPStream is the first open, high-speed video transport technology that enables Sportradar to leverage a cloud platform to deliver high-quality live streams, video and data, quickly and reliably over commodity internet WANs.

With IBM Aspera, Sportradar is leveraging the cloud for quick ramp up of events coverage, and integrating new service offerings and further adopting the cloud for its core business. The full case study is available here.

Continued innovation for the media and entertainment industry

In September, IBM Aspera introduced the next wave of disruptive high-speed data transfer, exchange, collaboration and streaming solutions. These solutions were developed for companies (of all sizes and in any industry) that need to move data between on-premise sites and the leading cloud platforms. To give you a better idea: a global media company recently used IBM Aspera to migrate seven PBs of data in 45 days into its cloud archive, which is a rate of 100 TBs in 24 hours.

Lastly, customers are now able to remotely capture and edit live, broadcast-quality video that can be streamed using an innovative solution that combines the high-speed streaming technology of IBM Aspera’s FASPStream with Telestream Vantage and its Lightspeed Live Capture media processing platform.

Read more about this integration and other innovations on the IBM Aspera What’s New page.

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