Big Data

Design and machine learning: The emerging role of design in tech

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Design Machine Learning AwardIBM Design San Francisco has recently been given the prestigious Red Dot Communications Design Award for IBM Data Science Experience. The Red Dot Award is one of the highest forms of recognition in the design world.

The Data Science Experience design team faced unique challenges throughout this project, firstly having to understand the data science workflow, then collaborating on a design that best addresses the challenges data scientist face. The team was broaching unprecedented territory as it set out to design for the fast-paced and rapidly changing fields of data science and machine learning.

While the Red Dot Award gives recognition to the hard work of the design team, it also signifies the emerging role of design in tech fields like data science and machine learning. The field of design has evolved to become an integral part of software and product development, reshaping problem-solving approaches, development process, and user focus across the tech industry. Machine learning and data science are current trends in tech that are expanding possibilities of technology, and design is helping shape these possibilities.

For more details, read about the challenges and design strategies that the IBM DSX design team faced, hearing it directly from their perspective.

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